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LucasFilm Ltd
5858 Lucas Valley Rd. 
Nicasio, CA 94946 
For a map to Lucas Film Ltd check out: 

Profile

LucasFilm Ltd, more commonly known as LucasFilm, is in the business of "production and distribution of motion pictures"  and is also the controlling shareholder of Lucas Licensing who's primary business is the "licensing of entertainment intellectual properties related to certain motion pictures[.]" (lucasFilm 10K)  LucasFilm's main goal is to provide their audience with above average entertainment.  In addition to LucasFilm and Lucas Licensing, George Lucas, owner and founder of the company, owns Lucas Digital (this includes Industrial Light & magic and Skywalker Sound), LucasArts Entertainment Company,Lucas Learning Ltd. and THX.

Lucas Digital
Lucas Digital is broken up into two main sections, Industrial Light & Magic (ILM) and Skywalker Sound.  Together these two divisions alone have accumulated 27 Academy awards and 15 Technical Achievement awards. 

ILM  is the largest digital production facility in the world, and it alone has "three times the number of computer graphic work stations as the next largest visual effects facility." 

Skywalker Sound focuses mainly on the sound editing of films and other various means of entertainment.  Skywalker Sound is an innovative company increasing the sound quality for "big-budget films, independent films, IMAX, theme rides, commercials, sound for web sites, and games." 


LucasArts Entertainment Company
LucasArts provides LucasFilm with computer and video games for such systems as:  PC Windows, Macintosh, GameCube, XBox, Dreamcast, Playstation, Playstation 2 and Nintendo 64.  Generally the games follow a storyline similar to a film being produced by another division of the LucasFilm industries.

  Lucas Learning Ltd.
Lucas Learning was spurned from a love of learning in CEO George Lucas.  In a desire to make learning in grades K-12 more entertaining and fun, Lucas created interactive computer systems and software as well as founding the George Lucas Educational Foundation (GLEF).  These two items together create the portion of LucasFilm known as Lucas Learning.

THX
In 1980 George Lucas revolutionized the sound quality in movie theatres throughout the world.  Lucas, in an effort to make sure that movie sound was reproduced at the quality and level intended to be heard by the audience, created THX. (named after his first film THX 1138)  Before Lucas knew it, "more than 2000 theatres and dubbing stages around the world meet THX requirements." (THX) As a result Lucas created a regulated standard for Movie theatre sound. 
 

Evidence of...

Conglomeratization - "A corporation made up of a number of different companies that operate in diversified fields." (Dictionary.com)
LucasFilm fits the definition of Conglomerate.  It is composed of several different companies that operate in the fields of entertainment and education.

Vertical Integration - "absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distribution " (Dictionary.com)
LucasFilm also fits the definition of a vertically inegrated company.  It owns not only the film production company aspect, but the sound, visual, licensing, video game and educational components of a film or aspect of a certain piece of entertainment.

Media Synergy - "Cooperative interaction among groups, especially among the acquired subsidiaries or merged parts of a corporation, that creates an enhanced combined effect." (Dictionary.com)
LucasFIlm also fits the definition of Media Synergy.  The many divisions of LucasFilm are what makes the whole work well, which in essence is media synergy in itself.  Without one part of the company the others more than likely would not exist. 

Financial Data

Number of Employees: 1,800
Revenue Per Employee:  $611,111.11
Year 2000 sales :  $1,100,000.00
Ticker Symbol:  LCSE.OB
Stock Exchange:  New York and NasDaq
Current Stock prices:  Yahoo Finance
LucasFilm Sec 10-K
LucasFilm is a very stable country who's revenue increased about 83% in the year 2000 and is still on the rise.  With George Lucas's yearning to always develop the production

History

1971 - a revolution in the movie and entertainment industry was begining with the creation of LucasFilms. 

1975 - Industrial Lights & Magic along with Sprockey Systems emerged into existence to fulfill the visual and audio needs for the new film, Star Wars.  Star Wars opens May 25 and becomes one the highest grossing films of all time, with only Titanic still ahead of it today. 

1980 - The Empire Strikes Back is released and "becomes the third largest grossing movie of all time. It breaks 125 out of 127 house records for opening day, a new industry record for the highest single day per theatre gross, representing completely sold out business." (LucasFilm)  Also in 1980 ILM begins work on it's first non-LucasFilm production, Dragonslayer. Construction on Skywalker Ranch and the computer digital imagery and audio department begin.

1982 - Lucas's ingenius THX system is introduced along with the Theatre Alignment Program.

1983 - May 25th Return of the Jedi is released and "It breaks the industry record for a single day with the largest opening day gross in history, $6.2 million. The film grosses $45 million by the end of the first week." (LucasFilm) The computer division of LucasFilm also reorganizes and forms Pixar and Games.

1986 - Pixar is sold to Steve Jacobs.

1987 - Star Tours ,a theme ride, is created with the cooperation of Disney.

1989 - LucasArts Entertainment Company is born!  The interactive game systems also become available.  Skywalker Sound is created when Sprocket Systems chagnes it's name. 

1990 - THX systems are made marketable for homes.

1998 - Lucas Learning moves off of Skywalker Ranch.

For a full scale timeline and History see: LucasFilm History
 

Officers

George Lucas Founder of Lucas Film and all Subsidaries.
Gordon Radley is the President of Lucasfilm and Lucas
Licensing.

Micheline Chau  is the Chief Financial Officer of Lucasfilm and Lucas Licensing. 

Glenn Kiser (on the Right) is the Vice president and General Manager for Skywalker Sound. For more officers of Skywalker sound see: Skywalker

Robert Caruso is one of four directors at ILM.  To see the rest of the staff go to: ILM

Future Plans

LucasFilms is always in a process of expansion.  As a company in the Entertainment business it is their job to cconstantly be feeding the appetite of the public, and to always be producing new movies.  This May the all anticipated Star Wars Episode II:  Attack of the Clones will emerge into theatres.  Recently ther has been much controversy in the news over the featured title of the film.  Petitions have been started on the internet to attempt to change the name of the film.  George Lucas is on a never ending quest to improve the entertainment field in the United States and America.

Competitors

In The News

LucasFilms Takes Dr.Dre to court 
"Lucas taking special effects to new realms" 
"Lucas: The titan of tech"
"'Star Wars' strikes back with 'Clones'"

Links

Thoughts

LucasFIlm has provided the entertainment industry with a numerous amount of works!  Not only do we have amazing films like Star Wars and Indiana Jones but impecable video game systems and visual and audio equipment that revolutionized the industry! 
Emily Hewitt
March 6, 2002