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The media is owned primarily by a few select companies. However, all those companies are very powerful and often have an answer for every company's innovation. For instance, after ABC had success wtith Who Wants to be a Millionaire, which was adapted from British television, primetime gameshows became a sensation, with every network developing a show. However, primetime gameshows proved to be a fad and not a trend. The competition is always trying to capitalize on trends for a quick buck. Fox, which is notorious for low-brow trash television, began producing several shows that underminded the traditional American values: Who Wants to Marry a Millionaire, Temptation Island, and Joe Millionaire. Every week it seems like a network is promoting a new program of this sort. In the media, the competition to bound to imitate. Fox followed in the footsteps of Ted Turner by creating a 24 hour news program. NBC soon followed with MSNBC. News Corporation, like all media conglomerates, is trying to make its similar product appear distinct.

KEY COMPETITORS:

AOL Time Warner

Walt Disney

Vivendi Universal

Viacom

*See the top twenty five media conglomerates.

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