According to Merriam Webster's Collegiate Dictionary, personalization is the act of marking as the property of a particular person. In view of telecommunications, however, personalization is taking different services and technologies which are open to millions, and customizing them to fit own's one particular interests.
        TechEncyclopedia states that personalization is "Custom tailoring to the individual. On the web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the Web site or both and may be aimed at the general public or company employees."
        Dr. Michael Gerhard, a professor of telecommunications at Ball State University, states that personalization "refers to the delivery of personalized information via Personal Digital Assistants, and the Web, including news, stocks, sports, and traffic."  Gerhard Definition




Back