Personalization is related to many other trends in the telecommunications field.  It is affected, just as every other trend, by the digitization of today's world. Everything is going digital which has a profound effect on everything that offers personalization. Personalization is also greatly related to interactivity which "means that the user is able to make an immediate response to what is going on and modify the process." The user personally chooses what happens. Miniaturization is also very closely related to personalization. Miniaturization is "the continual shrinkage of the dimensions of a technology." Personalization technologies are all shrinking yet giving the individual his or her own personal information. Gerhard Definition




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