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Profile
Sony Corporation is engaged in the
development, design, manufacture and sale of various kinds of electronic
equipment, entertainment products and instruments. The Company is also in
the business of motion picture production and the insurance and banking
businesses. Sony Corporation, the ultimate parent company of the Sony
group, was established in May 1946 as Tokyo Tsushin Kogyo Kabushiki
Kaisha, a joint stock company under the Japanese Commercial Code. In
January 1958, it changed its name to Sony Kabushiki Kaisha (Sony
Corporation in English).
In March 1968, Sony Corporation established in Japan CBS/Sony Records
Inc., currently Sony Music Entertainment (Japan) Inc. (SMEJ), as a 50/50
joint venture company between Sony Corporation and CBS Inc. in the United
States. In January 1988, SMEJ became a 100%-owned subsidiary of Sony
Corporation. In August 1979, Sony Corporation established in Japan Sony
Prudential Life Insurance Co., Ltd., currently Sony Life Insurance Co.,
Ltd. (Sony Life), as a 50/50 joint venture company between Sony
Corporation and The Prudential Insurance Company of America. In March
1996, Sony Life became a 100%-owned subsidiary of Sony Corporation. In
July 1987, Sony Chemicals Corporation, a subsidiary of Sony Corporation
was listed on the Second Section of the TSE (Tokyo Stock Exchange). In
January 1988, Sony Corporation acquired CBS Records Inc., a music business
division of CBS Inc. in the United States. In January 1991, CBS Records
Inc. changed its name to Sony Music Entertainment Inc. (SMEI). In November
1989, Sony Corporation acquired Columbia Pictures Entertainment, Inc. in
the United States. In August 1991, Columbia Pictures Entertainment, Inc.
changed its name to Sony Pictures Entertainment Inc. (SPE). In November
1993, Sony established Sony Computer Entertainment Inc. (SCEI) in Japan.
In the Electronics business, Sony is engaged in the development, design,
manufacture and sale of various kinds of electronic equipment, instruments
and devices for consumer and professional markets. In this business, Sony
Corporation holds 50.6% of the shares of Aiwa Co., Ltd., which develops,
manufactures and markets its products entirely independently from Sony
Corporation.
In the Game business, Sony develops, produces, manufactures, markets and
distributes home-use entertainment hardware and related software. This
business is principally conducted through SCEI in Japan, a 99.7% directly
and indirectly owned subsidiary of Sony Corporation. Sony Computer
Entertainment America Inc. (SCEA) in the United States and Sony Computer
Entertainment Europe Limited (SCEE) in Europe are both 100%-owned
subsidiaries of SCEI.
In the Music business, Sony is engaged in the development, production,
manufacture, marketing and distribution of recorded music in all
commercial formats and musical genres, through SMEI and SMEJ in Japan,
both 100% directly or indirectly owned subsidiaries of Sony Corporation.
In the Pictures business, Sony is engaged in the development, production,
marketing, distribution and broadcasting of image-based software,
including film, video, television and new entertainment technologies,
principally through SPE, a 100% indirectly owned subsidiary of Sony
Corporation.
In the Insurance business, Sony conducts insurance operations primarily
through Sony Life, a Japanese stock life insurance subsidiary, and Sony
Assurance Inc., a Japanese non-life insurance subsidiary, both 100%-owned
subsidiaries of Sony Corporation. Sony is also engaged in the banking
business through Sony Bank Inc., leasing and credit financing business
through Sony Finance International, Inc., satellite broadcasting
businesses in Japan, location-based entertainment businesses, and other
businesses.
Electronics
Aiwa
Sony Electronic
Within the Electronics segment, sales are reported using five product
categories: Audio, Video, Televisions, Information and communications, and
Electronic components and other. Audio includes portable, home and car
audio in such formats as CD, MD, compact cassette and Memory Stick,
professional-use audio equipment and audio recording media in such formats
as MD and compact cassette. Portable audio includes headphone stereos,
recorders, radio and radio cassette recorders. Video includes video
cameras in such formats as eight millimeter, Digital 8, and DV; digital
still cameras, VHS video decks, DVD-Video players, broadcast- and
professional-use video equipment and video recording media in such formats
as VHS and those for broadcast and professional use. Televisions category
includes televisions incorporating cathode ray tubes (CRTs), projection
televisions, flat panel televisions, projectors and professional-use
monitors. Information and communications category includes PCs, PC-related
equipment, such as computer displays and CD-R/RW drives, data recording
media, such as CD-R/RW and Memory Stick, mobile and home telephones,
satellite broadcasting reception systems and car navigation systems.
Electronic components and other category includes semiconductors, LCDs,
optical pickups and CRTs, batteries, and the Internet-related business in
Japan.
Game
PlayStation
SCE, which includes SCEI, SCEA and SCEE, develops, produces, manufactures,
markets and distributes PlayStation, PlayStation one, and PlayStation two
entertainment hardware and related software, primarily in Japan, the
United States and Europe, and enters into licenses with third party
software developers. SCE markets and distributes PlayStation, PlayStation
one, and PlayStation two entertainment hardware and related software
through SCEI in Japan, SCEA in the United States, and SCEE in Europe.
Music
Sony
Music
Columbia House
Columbia Records Group
Epic Records Group
LOUD Recordings
Sony Classical
SMEI and SMEJ produce recorded music and video through contracts with many
artists worldwide in all musical genres. SMEI and SMEJ manufacture, market
and distribute CDs, MDs, DVDs, Super Audio CDs, and pre-recorded audio and
videocassettes, as well as produce and manufacture CD-ROMs and DVD-ROMs.
The Music business has an extensive and geographically diversified
software manufacturing capacity, with plants in the United States,
Austria, Japan, Brazil, Australia, India, Canada, Hong Kong and Mexico.
Software is manufactured primarily for the Music business, the Game
business and third parties.
Pictures
Columbia
Pictures
Screen Gems
Sony Pictures Classics
Columbia TriStar Film
Game Show Network
Soap City
Columbia TriStar Television
The
Culver Studios
Pictures business global operations encompass motion picture production,
acquisition and distribution; television programming, syndication,
production, acquisition and distribution; home video acquisition and
distribution; television broadcasting and operation of studio facilities.
SPE's (Sony Pictures Entertainment) motion picture arm, the Columbia
TriStar Motion Picture Group, includes SPE's principal motion picture
production organizations, Columbia Pictures and Screen Gems, as well as
Sony Pictures Classics, Sony Pictures Releasing and Columbia TriStar Film
Distributors International. SPE's Columbia TriStar Television Group is
primarily comprised of Columbia TriStar Television, Columbia TriStar
Television Distribution, Columbia TriStar International Television and
various investments relating to television broadcasting. SPE's home
entertainment operations are conducted through Columbia TriStar Home
Entertainment. SPE's digital production, online distribution and broadband
services are operated through the newly formed Sony Pictures Digital
Entertainment.
Insurance
and other business
Sony's Insurance business includes insurance-related underwriting
business, primarily individual life insurance business in Japan, conducted
through Sony Life, and individual automobile insurance business in Japan,
conducted through Sony Assurance. Sony Life conducts life insurance
business primarily in Japan, using Lifeplanner financial consultants to
serve customers. Other business consists of various operating activities,
primarily including a leasing and credit financing business through Sony
Finance International, Inc., a business focused on parts trading services
within the Sony group through Sony Trading International Corporation;
satellite broadcasting businesses, including program supplying in Japan,
primarily through Sony Broadcast Media Co., Ltd.; and location-based
entertainment businesses in Japan, the United States and Germany.
(Courtesy: Multex Investor)
In my report, Sony is conglomeratization
marketplace. They have owned the electronics, games, movies, and
music under their roof. Also, with their conglomeratization, they
can do the globalization and vertical integration. Plus, they are trying
the horizontal integration with buying cable channel; i.e. Game Show
Network and Columbia Pictures Television, under their roof too. They
are the Disney World in Japan and worldwide.

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History
The
History of Sony
Sony Corporation, the ultimate
parent company of the Sony group, was established in Japan in May 1946
as Tokyo Tsushin Kogyo Kabushiki Kaisha, a joint stock company (Kabushiki
Kaisha) under the Japanese Commercial Code. In January 1958, it
changed its name to Sony Kabushiki Kaisha (“Sony Corporation” in
English). In December 1958, Sony Corporation was listed on the Tokyo
Stock Exchange (the “TSE”). In June 1961, Sony Corporation issued
American Depositary Receipts (“ADRs”) in the U.S. In March 1968,
Sony Corporation established in Japan CBS/ Sony Records Inc., currently
Sony Music Entertainment (Japan) Inc. (“SMEJ”), as a 50:50 joint
venture company between Sony Corporation and CBS Inc. in the U.S. In
January 1988, SMEJ became a 100 percent-owned subsidiary of Sony
Corporation. In September 1970, Sony Corporation was listed on the
New York Stock Exchange (the “NYSE”). In August 1979, Sony Corporation
established in Japan Sony Prudential Life Insurance Co., Ltd., currently
Sony Life Insurance Co., Ltd. (“Sony Life”), as a 50:50 joint venture
company between Sony Corporation and The Prudential Insurance Company of
America. In March 1996, Sony Life became a 100 percent-owned
subsidiary of Sony Corporation. In July 1984, Sony Magnescale Inc., a
subsidiary of Sony Corporation and currently Sony Precision Technology
Inc., listed on the Second Section of the TSE. In July 1987, Sony
Chemicals Corporation, a subsidiary of Sony Corporation, listed on the
Second Section of the TSE. In January 1988, Sony Corporation acquired
CBS Records Inc., a music business division of CBS Inc. in the U.S. In
January 1991, CBS Records Inc. changed its name to Sony Music
Entertainment Inc. (“SMEI”). In November 1989, Sony Corporation
acquired Columbia Pictures Entertainment, Inc. in the U.S. In August 1991,
Columbia Pictures Entertainment, Inc. changed its name to Sony Pictures
Entertainment Inc. (“SPE”). In November 1991, SMEJ was listed on
the Second Section of the TSE. In November 1993, Sony established
Sony Computer Entertainment Inc. (“SCEI”) in Japan. In January 2000,
acquisition transactions by way of exchanges of stock, whereby SMEJ, Sony
Chemicals Corporation, and Sony Precision Technology Inc. became
wholly-owned subsidiaries of Sony Corporation, were completed. In June 2001,
Sony Corporation issued shares of subsidiary tracking stock in Japan, the
economic value of which is intended to be linked to the economic value of
Sony Communication Network Corporation (“SCN”).
(Courtesy: SEC.gov)

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