|
Programs:
Majors:
Advertising; Journalism (options: Graphics; Magazine; News-Editorial; Photojournalism);
Public Relations
Teaching Major: Journalism
License: Journalism
Courses:
JOURN: JournalismThe Department of Journalism offers
professional programs in advertising, journalism graphics, magazine, news-editorial,
photojournalism, public relations, and teacher education. It is accredited by the
Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
Journalism students receive individual attention and hands-on instruction using
leading-edge communication technologies. Students are encouraged to supplement their classroom
educations by working with award-winning student publications and organizations, including
the Daily News (campus newspaper), Expo (student magazine), Ball Bearings
(student Web site), and Cardinal Communications (student-operated advertising/public relations
agency). Students complete a
set of pre-major courses consisting of five courses before applying for admission into a professional
journalism program. The department's primary faculty advisor and the
seven sequence coordinators assist students in selecting courses,
understanding requirements for majors, and receiving career
counseling.
For more information, contact the Department of Journalism
at 765-285-8200.
Students
majoring in advertising, journalism, and public relations must
complete a set of pre-major courses before enrolling in a
professional major within the Department of Journalism. It is recommended students complete the prejournalism program at the end of their sophomore year.
Students are encouraged to meet with the faculty advisor in the
journalism department before applying to one of the department’s
professional programs. Students are required to attend a department
orientation before admission into a professional program
preferably during their first year of study. This requirement
applies to majors in advertising, journalism, public relations, and
the teaching major in journalism.
Before being accepted in a professional major, students must
submit applications to the journalism department. Students must
achieve grades of C or better in each pre-major course.
Before graduating, students must complete all
major courses with grades of C or better. Credit in ECON 116 or 201
is required for majors in advertising and public relations. All
majors must complete an exit interview with the appropriate sequence
coordinator.
Prior to beginning a JOURN or NEWS course, a
student must earn a C or better grade in its prerequisites.
Prerequisites for all courses are strictly enforced. Students
with credit in TCOM 101 are not required to take JOURN 101.
Students with credit in TCOM 384 are not required to take JOURN 325.
All majors must earn a minimum of 80 credit hours in courses
outside the departments of journalism and
telecommunications (JOURN, NEWS, and TCOM). At least 65 of these
hours must be from liberal arts areas. In each major program, there
are courses required which count toward the University Core
Curriculum and the non-journalism and telecommunications areas.
The Department of Journalism recognizes the following course categories as liberal arts: AFA, AHS, AMSTU,
ANAT, ANTH, APHYS, ART, ASIAN, ASTRO, BIO, BOT, CC, CFA, CH, CHEM,
CS, COMM, DANCE, ECON, ENG, FL, FR, GEOG, GEOL, GER, GRK, HIST,
HONRS, HSC, ITAL, JAPAN, LAT, MATHS, MUHIS, NREM, PEFWL, PHIL, PHYCS,
PHYSL, POLS, PSYSC, RELST, SCI, SOC, SP, SS, THEAT, WELNS, WMNST,
and ZOOL.
Students are allowed to pursue up to two major programs in the
department. If a student chooses a second program area, he/she must
still complete at least 80 hours outside journalism and
telecommunications.
Students are encouraged to select a second major or two minors
from a liberal arts area to complement their departmental major in
the journalism department.
| MAJOR IN
ADVERTISING, 60 hours |
|
|
|
|
| PREFIX |
NO |
SHORT TITLE |
CR HRS |
| Prejournalism program in
advertising, 15 hours |
| JOURN |
101 |
Mass Comm |
3 |
|
102 |
Info Gather |
3 |
|
103 |
Vis Comm Prs |
3 |
|
104 |
J Wrt Pr Adv |
3 |
|
250 |
Intro Advert |
3 |
| Professional advertising
requirements, 45 hours |
|
| JOURN |
169 |
Prof Dev Sem |
1 |
|
325 |
Media Law |
3 |
|
352 |
Advrt Media |
3 |
|
354 |
Advrt Copy |
3 |
|
382 |
Resrch Strat |
3 |
|
456 |
Adver Campns |
3 |
| ECON |
116 |
Survey Ideas (3) |
|
|
or |
|
|
|
201 |
Elem Micro (3) |
3 |
|
247 |
Econ-Media |
3 |
| MKG |
300 |
Prin Market |
3 |
|
310 |
Consmr Behav |
3 |
| PSYSC |
100 |
General |
3 |
| SOC |
100 |
Principles |
3 |
| 6 hours from |
|
| JOURN |
342 |
New Media (3) |
|
|
355 |
Advert Brand (3) |
|
| |
452 |
Adv Media (3) |
|
|
453 |
Int Campaign (3) |
|
|
454 |
Advert Sem (3) |
|
|
455 |
Advance Copy (3) |
6 |
| 2 hours from |
|
| JOURN |
369 |
Internship (0-3) |
|
|
479 |
Non Paid Int (0-3) |
2 |
| 3 hours from |
|
| ANTH |
111 |
Global Div (3) |
|
|
311 |
Ethnicity (3) |
|
| COMM |
290 |
Intercul Com (3) |
|
| EDMUL |
205 |
Multi Educ (3) |
|
| POLS |
474 |
Women Poltcs (3) |
|
|
475 |
Minor Group (3) |
|
| SOC |
235 |
Women (3) |
|
|
421 |
Minorities (3) |
|
|
422 |
Trends (3) |
|
| WMNST |
314 |
Ws Symp Comm (3) |
3 |
|
|
|
______ |
|
|
|
60 hrs |
| POLS 475 requires POLS
130 as a prerequisite. |
(back to top)
| MAJOR IN
JOURNALISM, 54-66 hours |
| (Students will complete the prejournalism program and
one option from: graphics; magazine; news-editorial; photojournalism) |
|
|
|
|
| PREFIX |
NO |
SHORT TITLE |
CR HRS
|
| Prejournalism program, 15
hours |
| JOURN |
101 |
Mass Comm |
3 |
|
102 |
Info Gather |
3 |
|
103 |
Vis Comm Prs |
3 |
|
105 |
Journ Story |
3 |
| Specific option course |
3 |
| Journalism
graphics option, 51 hours |
|
| Prejournalism course |
|
|
|
| JOURN |
245 |
Edit Present (3) |
|
|
|
|
|
| Professional journalism graphics
requirements,
51 hours |
|
| JOURN |
169 |
Prof Dev Sem |
1 |
|
315 |
Media Edit |
3 |
|
321 |
News Design |
3 |
|
325 |
Media Law |
3 |
|
342 |
New Media |
3 |
|
345 |
Journ Vis
Rep |
3 |
|
445 |
Adv Ed Pres |
3 |
| NEWS |
201 |
Newswriting |
3 |
|
240 |
Map Reading |
3 |
| |
265 |
Intro G I S |
3 |
| ITGRA |
180 |
Intro Gr Art |
3 |
| SOC |
100 |
Principles |
3 |
| 3 hours from |
|
| JOURN |
323 |
Mag Design (3) |
|
|
332 |
Visual Ed (3) |
|
| NEWS |
385 |
Mult Med Sty (3) |
3 |
| 2 hours from |
|
| JOURN |
369 |
Internship (0-3) |
|
|
479 |
Non Paid Int (0-3) |
2 |
| 3 hours from |
|
| ANTH |
111 |
Global Div (3) |
|
|
311 |
Ethnicity (3) |
|
| COMM |
290 |
Intercul Com (3) |
|
| EDMUL |
205 |
Multi Educ (3) |
|
| POLS |
474 |
Women Poltcs (3) |
|
|
475 |
Minor Group (3) |
|
| SOC |
235 |
Women (3) |
|
|
421 |
Minorities (3) |
|
|
422 |
Trends (3) |
|
| WMNST |
314 |
Ws Symp Comm (3) |
3 |
|
|
|
_____ |
|
|
|
66 hrs |
| Journalism
magazine option, 42 hours |
|
| Prejournalism course |
|
| JOURN |
280 |
Mag Writing (3) |
|
Professional
magazine requirements,
42 hours |
|
| JOURN |
169 |
Prof Dev Sem |
1 |
|
312 |
Opinion Writ |
3 |
|
315 |
Media Edit |
3 |
|
325 |
Media Law |
3 |
|
326 |
Media Ethics |
3 |
|
328 |
Mag Mgmt |
3 |
|
427 |
Adv Mag Writ |
3 |
| ECON |
247 |
Econ-Media |
3 |
| HIST |
202 |
US 1877-Pres |
3 |
| NEWS |
201 |
Newswriting |
3 |
| SOC |
100 |
Principles |
3 |
| 6 hours from |
|
| JOURN |
230 |
Intro
Photoj (3) |
|
|
323 |
Mag Design
(3) |
|
|
342 |
New Media (3) |
6 |
| 2 hours from |
|
| JOURN |
369 |
Internship
(0-3) |
|
|
479 |
Non Paid Int
(0-3) |
2 |
| 3 hours from |
|
| ANTH |
111 |
Global Div (3) |
|
|
311 |
Ethnicity (3) |
|
| COMM |
290 |
Intercul Com (3) |
|
| EDMUL |
205 |
Multi Educ (3) |
|
| POLS |
474 |
Women Poltcs (3) |
|
|
475 |
Minor Group (3) |
|
| SOC |
235 |
Women (3) |
|
|
421 |
Minorities (3) |
|
|
422 |
Trends (3) |
|
| WMNST |
314 |
Ws Symp Comm (3) |
3 |
|
|
|
_____ |
|
|
|
57 hrs |
Journalism
news-editorial option,
42 hours |
|
| Prejournalism
course |
|
| NEWS |
201 |
Newswriting (3) |
|
| Professional
news-editorial requirements, 42 hours |
|
| JOURN |
169 |
Prof Dev Sem |
1 |
|
311 |
News Feat Wr |
3 |
|
315 |
Media Edit |
3 |
|
325 |
Media Law |
3 |
|
326 |
Media Ethics |
3 |
|
413 |
Adv Rep News |
3 |
| NEWS |
202 |
News Report |
3 |
|
485 |
Adv News Sem |
3 |
| ECON |
247 |
Econ-Media |
3 |
| POLS |
130 |
Amer Nat Gov |
3 |
| SOC |
100 |
Principles |
3 |
| 3 hours from |
|
| JOURN |
312 |
Opinion Writ (3) |
|
|
322 |
Sportwrt Rep (3) |
|
|
418 |
Tech Sci Wrt (3) |
3 |
| 3 hours from |
|
| JOURN |
230 |
Intro Photoj (3) |
|
|
321 |
News Design (3) |
|
|
342 |
New Media (3) |
|
| NEWS |
385 |
Mult Med Sty (3) |
3 |
| 2 hours from |
|
| JOURN |
369 |
Internship (0-3) |
|
|
479 |
Non Paid Int (0-3) |
2 |
| 3 hours from |
|
| ANTH |
111 |
Global Div (3) |
|
|
311 |
Ethnicity (3) |
|
| COMM |
290 |
Intercul Com (3) |
|
| EDMUL |
205 |
Multi Educ (3) |
|
| POLS |
474 |
Women Poltcs (3) |
|
|
475 |
Minor Group (3) |
|
| SOC |
235 |
Women (3) |
|
|
421 |
Minorities (3) |
|
|
422 |
Trends (3) |
|
| WMNST |
314 |
Ws Symp Comm (3) |
3 |
|
|
|
_____ |
|
|
|
57 hrs |
Journalism photojournalism option,
39 hours |
|
| Prejournalsim
course |
|
| JOURN |
230 |
Intro Photoj (3) |
|
| Professional
photojournalism requirements, 39 hours |
|
| JOURN |
169 |
Prof Dev Sem |
1 |
| |
236 |
Bas Lit Ill |
3 |
|
325 |
Media Law |
3 |
|
326 |
Media Ethics |
3 |
|
332 |
Visual Ed |
3 |
|
335 |
Int Photoj |
3 |
|
437 |
Advan Photoj |
3 |
| NEWS |
201 |
Newswriting |
3 |
|
485 |
Adv News Sem |
3 |
| HIST |
202 |
US 1877-Pres |
3 |
| SOC |
100 |
Principles |
3 |
| 3 hours from |
|
| JOURN |
321 |
News Design (3) |
|
|
323 |
Mag Design (3) |
|
|
342 |
New Media (3) |
|
|
434 |
Photo Illus (3) |
|
| NEWS |
202 |
News Report (3) |
|
|
385 |
Mult Med Sty (3) |
3 |
| 2 hours from |
|
| JOURN |
369 |
Internship (0-3) |
|
|
479 |
Non Paid Int (0-3) |
2 |
| 3 hours from |
|
| ANTH |
111 |
Global Div (3) |
|
|
311 |
Ethnicity (3) |
|
| COMM |
290 |
Intercul Com (3) |
|
| EDMUL |
205 |
Multi Educ (3) |
|
| POLS |
474 |
Women Poltcs (3) |
|
|
475 |
Minor Group (3) |
|
| SOC |
235 |
Women (3) |
|
|
421 |
Minorities (3) |
|
|
422 |
Trends (3) |
|
| WMNST |
314 |
Ws Symp Comm (3) |
3 |
|
|
|
_____ |
|
|
|
54 hrs |
| POLS 475 requires POLS
130 as a prerequisite. |
(back to top)
| MAJOR
IN PUBLIC RELATIONS, 63 hours |
|
| PREFIX |
NO |
SHORT TITLE |
CR HRS
|
|
Prepublic relations program
requirements, 15 hours |
| JOURN |
101 |
Mass Comm |
3 |
|
102 |
Info Gather |
3 |
|
103 |
Vis Comm Prs |
3 |
|
104 |
J Wrt Pr Adv |
3 |
|
261 |
Prin of P R |
3 |
| Professional
public relations requirements, 48 hours |
|
| JOURN |
169 |
Prof Dev Sem |
1 |
|
325 |
Media Law |
3 |
|
326 |
Media Ethics |
3 |
|
360 |
PR Tech |
3 |
|
368 |
PR Publicat |
3 |
|
382 |
Resrch Strat |
3 |
|
405 |
PR Plan Mgt |
3 |
|
465 |
PR
Campaigns |
3 |
| ANTH |
111 |
Global Div |
3 |
| ECON |
116 |
Survey Ideas
(3) |
|
|
or |
|
|
|
201 |
Elem Micro
(3) |
3 |
| MGT |
200 |
Mngnt Prin |
3 |
| MKG |
300 |
Prin Market |
3 |
| NEWS |
201 |
Newswriting |
3 |
| SOC |
100 |
Principles |
3 |
| 3 hours from |
|
| JOURN |
230 |
Intro Photoj
(3) |
|
|
312 |
Opinion Writ
(3) |
|
|
323 |
Mag Design
(3) |
|
|
342 |
New Media (3) |
|
|
418 |
Tech Sci Wrt
(3) |
|
|
456 |
Advert Campns
(3) |
3 |
| 2 hours from |
|
| JOURN |
369 |
Internship
(0-3) |
|
|
479 |
Non Paid Int
(0-3) |
2 |
| 3 hours from |
|
| COMM |
251 |
Bus Prof Com
(3) |
|
|
290 |
Intercul Com
(3) |
|
|
320 |
Persuasion
(3) |
|
|
440 |
Intpers
Comm (3) |
3 |
|
|
|
_____ |
|
|
|
63 hrs |
| COMM 440
requires COMM 240 as a prerequisite. |
(back to top)
Teaching
programs require additional courses in educational methods. The professional education
courses are included in this listing. See the Department
of Educational
Studies and Teachers
College for the descriptions of these courses and
other professional requirements of the teacher education program.
| TEACHING
MAJOR IN JOURNALISM, 42 hours |
| (See baccalaureate information for
admission and retention standards.) |
|
|
|
|
| PREFIX |
NO |
SHORT TITLE
|
CR HRS
|
| Prejournalism teaching
core requirement, 15 hours |
| JOURN |
101 |
Mass Comm |
3 |
|
102 |
Info Gather |
3 |
|
103 |
Vis Comm Prs |
3 |
|
105 |
Journ Story |
3 |
|
230 |
Intro Photoj |
3 |
Professional journalism
teaching,
27 hours |
|
| JOURN |
321 |
News Design |
3 |
|
323 |
Mag Design |
3 |
|
325 |
Media Law |
3 |
|
342 |
New Media |
3 |
|
474 |
Advg HS Pub |
3 |
| NEWS |
201 |
Newswriting |
3 |
|
202 |
News Report |
3 |
| PSYSC |
100 |
General |
3 |
| SOC |
100 |
Principlies |
3 |
|
|
|
_____ |
|
|
|
42 hrs |
|
|
|
|
(back to top)
|
|
|
|
SENIOR HIGH, JUNIOR HIGH/
MIDDLE SCHOOL
EDUCATION PROGRAM |
| PREFIX |
NO |
SHORT TITLE |
CR HRS
|
Professional
education sequence,
39 hours |
|
| JOURN |
150 |
Intr Jrn Ed |
3 |
| EDMUL |
205 |
Multi
Educ |
3 |
| EDPSY |
251 |
Dev
Sec Ed |
3 |
|
390 |
Educ Psychol |
3 |
| EDSEC |
380 |
Prin Sec Sch |
3 |
| EDJHM |
385 |
Prin Mid Sch |
3 |
| JOURN |
395 |
Mth Matl Jrn |
3 |
|
474 |
Advg HS Pub |
3 |
| EDFON |
420 |
Fnds of Educ |
3 |
| Student
teaching |
12 |
|
|
|
______ |
|
|
|
39 hrs |
|
See Professional Education
Assessment/Decision Points,
Teacher Licensing, for additional
information. |
(back to top)
|
|
|
|
| JOURNALISM
LICENSE ADDITION, 24 hours |
| PREFIX |
NO |
SHORT TITLE |
CR HRS
|
| JOURN |
102 |
Info Gather |
3 |
|
103 |
Vis Comm Prs |
3 |
|
105 |
Journ Story |
3 |
|
230 |
Intro Photoj |
3 |
|
321 |
News Design |
3 |
|
325 |
Media Law |
3 |
| |
474 |
Advg HS Pub |
3 |
| NEWS |
201 |
Newswriting |
3 |
|
|
|
______ |
|
|
|
24 hrs |
(back to top)
COURSES:
JOURNALISM (JOURN)
101 Introduction to Mass
Communication. (3)
Study of mass communication processes, mass media, and new media in
historical and societal contexts, emphasizing ethics and law, and
constitutional issues. Students with credit in TCOM 101 are not required
to take JOURN 101.
Not open to students who have credit in TCOM 101.
Open only to students in an approved journalism department
program.
102 Information Gathering. (3)
Theory and practice of search strategies for gathering information
ethically and legally from libraries, databases, institutions, Internet,
polls, and people. Requires use of critical thinking skills to evaluate,
select, synthesize, organize, edit, and present information.
Prerequisite: JOURN 101 or TCOM 101 or permission of the
department chairperson.
103 Visual Communication and Presentation. (3)
Theory, history, and practice of design and organization in visual
media. Content focuses on visual perception, typography, design, picture
selection and use, and delivery processes.
Prerequisite: JOURN 101 or TCOM 101 or permission of the
department chairperson.
Open only to students pursuing a journalism program area and TCOM
news option majors.
104 Journalistic Writing Skills for Advertising and Public
Relations. (3)
Develops basic writing skills that public relations and
advertising professionals use. Content focuses on journalism writing;
including Associated Press style, proper grammar, syntax and usage, and
aspects of advertising and business writing.
Prerequisite: JOURN 101.
Open only to students pursuing a major in advertising or public
relations.
105 Journalistic Storytelling. (3)
Introduction to journalistic storytelling; including editing, writing,
and design. Heavy emphasis on practical application of basic skills
needed in newspaper and Web newsrooms.
Prerequisite: JOURN 101.
Open only to students pursuing majors in journalism or journalism
teaching.
150 Introduction to Basic Concepts of Journalism Education. (3)
Designed to help students make balanced decisions about preparing for
and functioning in teaching careers in the field of journalism/mass
communications. Professionalism, job requirements, employment
opportunities, secondary school curricula, and the role of secondary
education within the entire educational process are discussed.
Prerequisite: JOURN 101 or permission of the department
chairperson.
169 (269) Professional Development Seminar. (1)
Provides opportunities and skills needed to secure an internship/job in
journalism, public relations, or
advertising. Job-related issues, such as business
etiquette, assertiveness, and sexual harassment are discussed.
Prerequisite: JOURN 101 or TCOM 101 or permission of the
department chairperson.
230 Introduction to Photojournalism. (3)
Emphasizes preparing students to make, process, and caption photographs
for newspapers, magazines, public relations, and advertising purposes.
Includes history of photojournalism. Students must provide their own
35mm camera and photographic supplies.
Prerequisite: JOURN 101 or TCOM 101 or permission of the
department chairperson.
236 Basic Illustration and Lighting. (3)
Introduction to the study of photographic lighting procedures and
equipment for studio and field use by media photographers. Includes
history of lighting
techniques. Students must provide their own 35mm camera, a portable
strobe (speedlight), and photographic supplies.
Prerequisite: JOURN 230 or permission of the department
chairperson.
245 Editorial Presentation. (3)
Survey of the journalistic visual/verbal relationships and analysis needed to train news
editors. Introduces the concepts of journalistic visual editing, journalistic graphics technology, and the history of visual journalism. Preparatory for journalism graphics sequence majors.
Prerequisite: JOURN 103.
Open only to prejournalism students planning to pursue a journalism graphics major.
250 Introduction to Advertising. (3)
A survey of the advertising communication process and its
history. Focuses on communication research, creative strategy,
campaign planning, function of mass media as carriers of
advertising, and evaluation of advertising effectiveness.
Prerequisite: JOURN 101 or TCOM 101 or permission of the
department chairperson.
261 Principles of Public Relations. (3)
Survey of the history, theory, philosophy, and function of public
relations practices and programs in American institutions, with
special attention given to public relations in various fields.
Prerequisite: JOURN 101 or TCOM 101 or permission of the
department chairperson.
280 Introductory Magazine Writing. (3)
Techniques of feature writing focusing on developing content for
the niche audiences of American magazines. Emphasizes writing for both
print and online magazines and learning techniques of
computer-assisted reporting. Includes practice in marketing
articles.
Prerequisite: JOURN 102, 104.
299X Experimental/Developmental Topics.
(3-6)
Topics relevant to the discipline. Course titles will be announced before each semester.
A total of 6 hours of credit may be earned.
301 History of
Journalism. (3)
History of journalism in the United States from colonial times to the present, presenting
the press as an institution against the background of the history of the nation.
311 News Feature Writing. (3)
Use of specialized reporting and writing skills to produce
in-depth, issues-oriented feature stories. Advanced nonfiction writing
to promote the understanding of community topics.
Prerequisite: JOURN 315 or NEWS 202.
312 Opinion Writing. (3)
Researching and writing columns, editorials, and reviews for various
media. Emphasis on writing structure and styles.
Prerequisite: NEWS 201.
315 Media Editing. (3)
Theory and practice in publication editing and duties of editors.
Includes study of content planning and direction; shaping and
developing article structure; proper language usage; and copy editing.
Prerequisite: NEWS 201.
321 Newspaper Design. (3)
Theory of layout, grid systems, typography, color, and use of photography for newspapers.
Emphasizes design problem solving in the editing process and editorial judgment in the
newspaper design process. Computer-based production methods will be employed.
Prerequisite: JOURN 103, NEWS 201.
Not open to prejournalism students.
322 Sportswriting and Reporting. (3)
Study and practice on covering and writing about sports events and the people connected
with them. Story assignments and research combined with classroom lectures and analysis of
best sports stories provide the skills to cover a wide range of sports
activities.
Prerequisite: NEWS 201 or permission of the department chairperson.
323 Magazine Design. (3)
Study of magazine design and conception. Explores
journalistic visual literacy, visual/verbal interpretation, and design methods for
magazines and newspapers.
Prerequisite: JOURN 103; NEWS 201.
325 Media Law. (3)
Survey of constitutional and statutory law, and regulating agencies affecting print and
electronic media, with attention given to historical development of Supreme Court rulings.
Students with credit in TCOM 384 are not required to take JOURN 325.
Not open to students who have credit in TCOM 384.
326 Media Ethics and the Workplace. (3)
Examination of the moral, social, political, economic, and governmental pressure on the
media. Explores ethical behavior in the workplace, and media ethics and ethical decision
making.
Prerequisite: JOURN 325 or permission of the department chairperson.
328 Magazine Management. (3)
The business side of magazine publishing including how to start a
new magazine. Includes study of the magazine publishing industry and
the magazine production process. Students produce a business plan
for a new magazine startup.
Prerequisite: JOURN 315.
332 Visual Editing. (3)
Selecting, editing, and using photographic and other illustrative graphic materials.
Includes composition principles, photographic reproduction, digital illustration
techniques, and design of picture pages for newspapers. Includes
history of use of photography.
Prerequisite: JOURN 102, 103, 104 or 105, and 236 or 245.
335 Intermediate
Photojournalism. (3)
Use of single, documentary images to tell stories as well as the
principles, techniques, and materials of color photography as they apply
to media. Includes history of documentary photojournalism. Students must provide their own 35mm
camera, portable strobe,
a variety of lenses, and photographic supplies.
Prerequisite: JOURN 102, 103, 104, 236.
342 New Media
Journalism. (3)
Study and experimentation in new media, including design, writing,
editing, and operations. Instructional emphasis on understanding the
theoretical and practical applications of new media, including
interactivity. Develop and maintain new media products.
Prerequisite: one of the following: JOURN 321, 323, 328, 332,
368, 454 or permission of the department chairperson.
345 Journalistic Visual Reporting. (3)
Examination of the facets of informational graphics and the job of the modern-day graphics
reporter. Experience gained in creating and researching explanatory charts, diagrams,
maps, and graphics editing. Computers are an integral tool.
Prerequisite: JOURN 245; NEWS 201.
Not open to prejournalism students.
352 Advertising Media. (3)
Strategy and procedures for planning, executing, and controlling the placement of
advertising. Examines characteristics of media, techniques of media budgeting and
selection, and methods of evaluating media effectiveness.
Prerequisite: JOURN 102, 103, 104, 250.
354 Advertising Copy and Layout. (3)
Instruction in preparing copy for mass media advertising. Major emphasis on creative
thinking and basic writing skills. Prepare copy strategies, write copy, prepare
layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting
target audiences.
Prerequisite: JOURN 102, 103, 104, 250.
355 Advertising Branding. (3)
Study of brands, branding, and the role of advertising in brand
development. Explores how brands are built, leveraged, measured, and
nurtured; roles brands play in society; trends in brand development; and
future of brands. Prerequisite: JOURN 102, 103, 104, 250.
360 Public Relations Writing and Publicity
Techniques. (3)
Theory and practice of producing publicity tools for various media used in campaigns to
promote and interpret personal, institutional, and organizational objectives and
activities. Emphasizes writing and publicity problem solving.
Prerequisite: JOURN 103, 261; NEWS 201.
368 Public Relations Publication Design and
Production. (3)
Institutional and industrial publications as an important means of internal and external
communications. Design and production techniques. Includes one hour of lab each week.
Prerequisite: JOURN 103, 261; NEWS 201.
369 Journalism Internship. (0-3)
On-the-job training in which advertising, journalism, or public
relations majors get experience applying what they
have learned in the classroom. Involves duties in a
communications organization with compensation. Offered credit/no credit
only.
Prerequisite: JOURN 169 |