Fall 2003	VOL. 6	NO. 1

Special Issue on Magazine
Management and Economics

Comments from the Guest Editor
By Dane Claussen, M.B.A., Ph.D.
Point Park University

Combining Mass and Class: The Story of O,
The Oprah Magazine
April Peterson
University of Washington

Follow the Worker, Not the Work: Hard Lessons
from Failed London Music Hall Magazines
Scott Fosdick
University of Missouri

Creative Teams on Magazines: A Management Perspective
Ann B. Schierhorn, Fred F. Endres and Carl Schierhorn, Kent State University

Advertiser Pressure and Editorial Favoritism in
Consumer Auto Magazines: A Content Analysis
Quint Ranle, Bread L. Rawlins and Jennia Parkin
Brigham Young University