Basic Info Profile Finances History Officers
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Basic Info
    Address: 500 S. Buena Vista St., Burbank, CA 91521-9722
        Click
here
for a map to The Walt Disney Company

    Contacts: Phone # (818) 560-1000
                       Fax # (818) 560-1930
                  Internet Address: http://disney.go.com


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Profile
    Walt Disney Co. is a giant in a world virtually run by telecommunications. Spanning globally, Disney has managed to make itself a household name by way of four main areas, those being media networks, parks & resorts, studio entertainment, and consumer products.
    Media Networks
    ABC is the major television broadcast network operated by The Walt Disney Company. At the end of the fiscal year of 2002, ABC was figured to affiliated with 226 stations reaching virtually all of the US television households (99%). The Company also controls ABC Radio Networks which provide service to over 4,600 radio stations in agreement and about 133 million listeners weekly. Programs and formats include: ABC News Radio and other news oriented programming, talk and music programs, ABC Sports Radio and 24 hour music stations. Radio Disney provides 24 hours of music and talk programming aimed at children and parents. 51 stations carry Radio Disney (32 of which are owned by The Company). ESPN Radio, the largest sports radio network in the country, can be found on over 700 radio stations (215 full time, 4 owned by The Company). In overview, Disney owns 9 VHF television stations, 1 UHF television station, 44 standard AM radio stations along with 18 FM radio stations.
    The Walt Disney Company not only has a influential hand in broadcast programming, but also with cable, satellite, and international programming as well. The
Disney Channel found on cable and satellite in the U.S. is servicing approximately 80 million subscribers along with another 18 million plus subscribers outside of the U.S. via international operations. Programming touches a variety of genres including comedy, adventure, animated, and education, and also includes original movies  and documentaries. Toon Disney, formed in 2000, attracts a "family friendly" audience and is basically programming for children. Toon Disney is now reaching over 34 million homes. Moving to a more adult oriented audience, SOAPnet, which also began programming in 2000, is a channel where you can find all of your favorite soap operas 24 hours a day. SOAPnet currently is currently being viewed in over 25 million homes. Fox Family World Wide was purchased by Disney in 2001 and was renamed ABC Family World Wide. This new operation provides the ABC Family Channel to about 85 million U.S. viewers, 31 million European viewers, and 13 million Latin American viewers. ESPN, Inc., has 6 domestic sports networks in operation. These include: ESPN and ESPN2 (both of which reach over 85 million viewers), ESPN Classic (47 million), ESPNEWS (38 million), ESPN Now and ESPN Today. ESPN, Inc., also has an international flavor spanning 25 networks around the globe and into about 119 million homes in 140 different countries and territories. Other extensions from ESPN, Inc. include ESPN.com, ESPN Regional Television, ESPN Radio (through ABC Radio), ESPN the Magazine, Sportsticker (the leading provider of sports news and scores in real-time presentation), B.A.S.S. (the head bass fishing organization), and ESPN Zone which will be mentioned in Parks & Resorts. Lifetime Entertainment Services provides a women's programming channel called Lifetime Television for about 86 million viewers. A&E Television Networks specialize in culture and entertainment and also provides the History Channel for the obvious reason. E! Entertainment Television fills close to 79 million subscribers in on entertainment around the world and started a channel called Style, again, for the obvious reasons.
    Parks & Resorts
       The Walt Disney Company also operates parks and resorts around the country as well as a few international venues. The 30,500 acres of Walt Disney World Resort in Orlando, FL, owned by Disney's subsidiaries, offers Magic Kingdom, Epcot, Disney-MGM Studios, and Disney's Animal Kingdom, as well as several resort attractions ranging from rides to sports and entertainment. On the other side of the country in Anaheim, CA resides Disneyland. This 450 acre resort offers Disneyland and Disney's California Adventure as the two theme parks and various hotels, shops, entertainment, and dining. Disney's California Adventure and Downtown Disney were part of the 2001 expansion of Disneyland. Click on the link above to learn more. The Tokyo Disney Resort, a 494 acre resort in Tokyo, Japan, is operated by Oriental Land Company, but still relinquishes royalties on revenues to The Walt Disney Company. Tokyo Disney offers  two theme parks, Tokyo Disneyland and Tokyo DisneySea, a total of seven hotels, many merchandising shops, and a retail, dining, and entertainment venue called Ikspiari. This year is Tokyo Disney's 20th anniversary. Warning: Must learn Japanese to surf website! Another of Disney's international venues is Disneyland Resort Paris. The largest international venue boasts 4,800 acres of land about 20 miles east of Paris, France and is operated by Euro Disney S.C.A. together with subsidiaries. Celebrating its 11th year, Disneyland Paris features Disneyland Park, Walt Disney Studios Park, a variety of seven hotels, centers of convention, shopping, dining, and entertainment, Disney Village, and a 27-hole golf course and facilities. Walt Disney Studios Park is a new addition added in March 2002. Other current and future projects will be presented in detail in the Plans section of this site. The third of Disney's international venues will be Hong Kong Disneyland, set to open around 2005-2006. Details regarding plans will be contained in the Plans section of this site.
    The Walt Disney Company operates its own cruise line out of Port Canaveral, FL called
Disney
Cruise Line. The Line floats two ships called the Disney Magic and the Disney Wonder. Both ships provide activities and such for children and adults alike and 877 staterooms, many with ocean views. Cruise only options include a visit to Disney's Castaway Cay, a private Bohemian island; other options include a visit to Walt Disney World. Through Disney Regional Entertainment comes ESPN Zone, which combines sports, entertainment, and dining under one interactive roof. The Studio Grill combines dining in a studio atmosphere. The Screening Room presents any game on air to the visitor, and The Sports Arena offers interactive competitions. Eight establishments are currently entertaining visitors across the U.S. Disney also has a part in professional sports as well. A subsidiary, Anaheim Sports, Inc., owns The Mighty Ducks of Anaheim professional hockey team (NHL) and the Anaheim Angels professional baseball team (MLB). Congratulations to the ANAHEIM ANGELS for defeating the New York Yankees and going on to win the 2002 World Series!
    Studio Entertainment
    Studio Entertainment is another key area for The Walt Disney Company. Productions are produced and distributed in four main areas: live-action and animated motion pictures, animated television programs and series, audio entertainment, and broadway entertainment. "Theatrical films" are handled by a subsidiary of The Company, Walt Disney Pictures and Television. Their main plan of action is producing and acquiring live-action productions under Walt Disney Pictures and Touchstone Pictures. A second subsidiary, Miramax Film Corp., does the same with productions under Miramax and Dimension banners. "The Company also produces and distributes animated motion pictures under the banner Walt Disney Pictures, and co-finances and distributes animated motion pictures developed in conjunction with Pixar, Inc." (SEC) In addition to production, these subsidiaries also handle distribution in the domestic market and with the aid of foreign companies, handle distribution to foreign markets. "As of September 30, 2002, under the banners Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax and Dimension, 940 produced and acquired titles, including 760 live action titles and 180 cartoon shorts and animated features, were available to the domestic home entertainment marketplace and 1,641 produced and acquired titles, including 1,145 live action titles and 496 cartoon shorts and animated features, were available to the international home entertainment market." (SEC) Walt Disney Television and Buena Vista Television make and distribute programming globally to major broadcast networks and cable/satellite networks.
    In addition to motion pictures and television, Disney also produces and distributes audio under
Walt Disney Records, which consists primarily of soundtracks to animated pictures. Hollywood Records produces and distributes music from the popular genre and soundtracks from live-action pictures. Lyric Street Records is a label involved in production and distribution of music from the country genre. The final part to studio production is theatrical productions. As part of the Buena Vista Theatrical Group, Disney Theatrical Productions and Disney Live Family Entertainment produce musicals for Broadway and venues globally. The most famous work includes "Beauty and the Beast" and "The Lion King".
    Consumer Products
     Disney operates a large chain of stores nationally and internationally specifically for Disney merchandise. Called "Disney Store", these stores are typically located in shopping malls or plazas of the like. Disney publishes books for children and adults of the U.S. and Europe through Disney Publishing Worldwide and Hyperion. In addition to books, Disney also publishes a plethora of magazine titles such as "Family Fun", "Disney Adventures", "Disney", and "Discover". "Us Weekly" also has 50% interest held by Disney. "Disney Interactive develops, markets, licenses and distributes globally a variety of interactive entertainment, educational and sports computer software and video games." (SEC)

   In retrospect, The Walt Disney Company is a widely globalized company with operations spanning from Anaheim, CA to Tokyo, Japan. Conglomeration is evident as Disney and its subsidiaries operate in diversified fields. Motion picture, television, and audio development, production, and distribution by its namesake and other subsidiaries shows strong vertical integration. Disney's ownership of multiple broadcast, cable, and satellite networks, along with various motion picture companies yields evidence of horizontal integration. Taking all of this into consideration, The Walt Disney Company shows media synergy in that it and all of its subsidiaries cooperate to bring to the consumer the best in news and entertainment.

    Information was provided by The Securities and Exchange Commission
10-K file of The Walt Disney Company via Hoover's Online.

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Finances
     Total Revenue for Quarter Ending Dec. 31, '02: $7.466 billion
    Total Net Income for Quarter Ending Dec. 31, '02: $256 million
    Number of Employees: 112, 000 (last reported count)
    Stock Exchange: New York Stock Exchange (NYSE)
     For current activity check out: CNBC.com, Hoover's Online, Yahoo! Finance
     For Securities and Exchange Commission Section 10-K: SEC 10-K
     For Online PR Annual Report: Annual Report 2002
     My personal assessment of The Walt Disney Company:
     The Walt Disney Company is one of the most powerful multimedia conglomerates in the world. It is currently strongly integrated into all forms of services ranging from worldwide television to worldwide resorts. A company such as this that spans the world and has built a reputation that makes them a household name will forever charge hard. As long as there is a demand for programs to bring the news, for cartoons to make laughter, for movies to captivate us, for sports coverage to please the avid fan, and for resorts and theme parks to put smile on faces of kids of all ages, The Walt Disney Company will be here to service those demands and will remain prominent for years to come.
    Information regarding finances was found via Hoover's OnlineYahoo! FinanceCNBC.com, Securities and Exchange Commission 10-K fileNYSE, and the Pacific Stock Exchange.
   
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History
    The Walt Disney Company began in the rear of a small office in Los Angeles, CA in 1923. Paying $10 a month for rent, Walt and Roy Disney created their first series called the "Alice Comedies". As the staff grew, so did the desire for a larger establishment. The Disney's eventually moved next door to accommodate the growth. A year later, in 1925, the Disney's started making deposits to purchase a section of land in Los Angeles on Hyperion Ave. This would be the site of the new studio. Shortly thereafter, Mickey Mouse was born in 1928, and then came Pluto, Goofy, Donald, and others including Mickey's personal interest Minnie.
    Disney's audience grew immensely after the creation of "Snow White and the Seven Dwarfs" in 1937. Walt Disney, after noticing this growing popularity and desire for full feature animated films, felt that designing an even larger studio was imperative. And so he did; by 1940, what was at the time a state-of-the-art studio was finished. Proceeding the construction of the new studio, more Walt Disney Classics were released to the public such as "Fantasia", "Bambi", and "Peter Pan" to name a few. The 1940's also saw Walt Disney's interest in live-action full length films and television programs take form.
    To meet the demands of live-action features and shows, Walt Disney Studios saw many changes and additions take place. In 1940 the first sound stage, Stage 1, was built to shoot live scenes from Fantasia. Stage 2, which is to the day one of the largest stages in Los Angeles at 31,000 square feet, was added in 1949 to film "Dragnet". Stage 3, which was built specifically to film 20,000 Leagues Under the Sea, was added in 1954. Stage 4 was added in 1958, and was later to be split in 1988 making a fifth stage. Other important additions include the Feature Animations Building across the street; The Machine Shop was strategic in developing some of the firsts regarding camera and production as well as designing attractions to Disneyland, all of which were built by hand. This building now houses an office complex. The plaster sheds and shops made many of the props in films and figures at Disneyland. The Special Effects shop created the magical scenes that are forever engrained in our memories. The Back Lots are where outdoors scenes were filmed for more than 30 years, however, use has declined due to increased interest in "on location filming". The Golden Oak Range was purchased by Walt Disney in 1959 and classics such as Old Yeller and The Parent Trap were filmed there. The Golden Oak Ranch is now in use by the entire industry and recent blockbusters such as Independence Day and True Lies have been shot there. Imaging facilities played an integral part in special effects from the 50's to the 70's and is now known as Buena Vista Imaging. The Main Theater, which includes Stages A, B, and C, is a state-of-the-art sound facility for dubbing and screening and is still used today for similar uses.
    Thus completes a magical history of The Walt Disney Company. It is 2003, and the magic continues...

    Information regarding the history of The Walt Disney Company was provided by the Studio History section of Disney Online.


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Officers
    Corporate Executive Officers:
    Information regarding corporate executive officers was provided by Yahoo! Finance.


Plans
    Surely, everyone has heard or used the phrase "If it's not broken, don't fix it". That phrase could apply to Disney's tactics in the sense that the methods that Disney has used for the past 80 or so years has gained them immense popularity, so why should any of those methods change? With that being said, there should be no anticipated change there.

Theme Park and Resort Plans

    Disneyland Resort Paris, which was opened in 1992, continues to expand with the nearby ongoing Val d'Europe project.
"The city of Val d’Europe includes a new town center, which consists of an international shopping center; a newly opened 150 room hotel; office, commercial and residential space; and a regional train station. These newly constructed businesses are operated by third parties on land leased or purchased from Euro Disney. In addition, agreements have been signed with third party developers to provide approximately 2,250 additional on-site hotel rooms and/or time share units over the next three years, 1,450 of which are scheduled to open in 2003." (
SEC)

    "In 1999, the Company and the Government of the Hong Kong Special Administrative Region signed a master project agreement for the development and operation of Hong Kong Disneyland. Phase I of the development, which will be located on 309 acres of land on Lantau Island, includes the Hong Kong Disneyland theme park and one or more hotels. Subject to the Government’s completion of reclamation and infrastructure by specified target dates, Hong Kong Disneyland is currently targeted to open in 2005/2006. The master project agreement permits further phased buildout of the development under certain circumstances." (SEC)

Production Plans
   
    In 2003, The Walt Disney Company plans to release numerous films under Walt Disney Pictures, Touchstone Pictures, Miramax Films, and Dimension Films. The estimated count is 24 and 31, respectively. Among these releases is the recently released "101 Dalmatians II". See the press release for more information. Another animated feature expected to see much box-office revenue is the re-release of "The Lion King". Among the live-action films to be released is "Ladder 49" starring Joaquin Phoenix as a firefighter trapped in a fire. See Recent News for more information on "Ladder 49". What could quite possibly be the most anticipated release from The Walt Disney Co. this year is a new CGI version of "The Wind in the Willows". "Willows" is to be directed by Guillermo del Toro, whose resume contains recent gems "Blade II" and "Mimic". See Recent News for more information on "The Wind in the Willows". In addition to full length films, The Walt Disney Co. has plans for international cable and satellite television coming right out of the oven. With an international repertoire already branching out to each of the other six continents, Disney plans to start two more Disney Channels in Scandinavia and Japan in 2003.

    Click here for the "Letter to Shareholders" in The Walt Disney Co. Annual Report 2002

    Information about upcoming plans was provided by the Securities and Exchange Commission 10-K file and the News Center section of Hoover's Online.

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Competitors
    Listed here are some key competitors to The Walt Disney Co.:

   
Viacom
    General Electric
    News Corporation
    Clear Channel
    AOL Time Warner
    Vivendi Universal
    Sony Corp.
    USA Networks


    "Del Toro bullish on Disney 'Wind"
    "101 Dalmatians II: Patch's London Adventure"  

    News stories were provided by Yahoo! FinanceHoover's Online, Newstream, and internetnews.com.

Niel Stopczynski
March 3, 2003