Walt Disney Company
500 S. Buena Vista St.
Burbank, CA 91521
Phone: (818) 560-1000
FAX: (818) 560-1930
Disney Online  Map to Disney

Profile:
Despite being most commonly associated with it's animated motion pictures, the Walt Disney Corporation is also involved in many other forms of media entertainment.  In addition to Walt Disney Pictures, this company also owns such picture studios as Miramax and Touchstone, this is how the company can still compete with movies of all ratings while still maintaining Disney's G-rated image.  Disney is also active in the music industry, owning Hollywood Records and Lyric Street Records, in addition to the record company of the Disney name.  The Walt Disney Corporation also owns many television stations, including the ABC network, the Disney Channel, ESPN, Lifetime, and A&E. As far as radio is concerned, Disney owns radio stations in 24 major cities throughout the U.S., as well as the ABC Radio Network.  This huge company also owns a few theme parks, including Disney World, Disneyland (CA), Tokyo Disneyland (Site in Japanese), and Euro-Disney.  In addition to these things, Disney also owns their own cruise line, the Disney Store, the Anaheim Mighty Ducks, the Anaheim Angels, and several magazines, trade journals, and publishing companies.

Conglomeratization:
We can see conglomeratization by looking at Disney and seeing that it owns ABC.  The smaller ABC media company is active in both television and radio.
Globalization: Disney is very active worldwide, owning theme parks in the U.S., Japan, and France.
Horizontal Integration: When looking at the Disney company, we can tell there is horizontal integration by owning multiple motion picture companies.  Disney owns many of these companies in an attempt to compete with all types of movies.  The same is true for the multiple record companies which Disney owns.
Vertical Integration:  An example of this is shown by Disney having their own movie production company as well as owning Disney Home Video.
Media Synergy:  Disney is a prime example of media synergy.  They have their production company to make movies, their record company to make the soundtrack, the ABC network to advertise the movie, their store to sell merchandise of the movie (including Disney Interactive CD-Roms), and then they can sell the movie on home video or dvd.  This is how one movie can millions upon millions of dollars for the Disney company.
Financial Data:
Revenues:  Disney's revenues for the year of 2002 was 25.3 billion dollars.
Employees:  Disney's last reported count of employees was 112,000 people.
Ticker Symbol: DIS
Current Disney Stock Info
Disney 10-K form

Like nearly every other company in the United States, the events of Sept. 11th, 2001 had an effect on the Disney company. However, much like the AOL Time Warner company, Disney has been able to remain a very profitable company.  Disney is currently the #2 media company in the world, behind AOL Time Warner.  Despite some loses over the past couple years, Disney remains a very successful company and I believe will continue to be successful for years to come.

History:
1901
Walter Elias Disney born in Chicago.
 
1928
"Steamboat Willie" is first cartoon designed for use with a soundtrack.
1937
Disney's first full-length animated feature film Snow White and the Seven Dwarfs premieres, costing $1.5 million.
1941
Fantasia opens in Chicago.
1945
Roy Disney becomes company president.
1949
Walt Disney Music Company formed.
1952
Walt Disney forms Walt Disney Inc. to develop ideas for a "family park" to be called Disneyland.
1953
Disney establishes Buena Vista Distribution Company.
1955
Disneyland opens in Anaheim and has 1 million visitors in first 6 months.
1955
Mickey Mouse Club TV show is launched.
1966
Walt Disney dies of lung cancer.
1971
Walt Disney World opens in Orlando.  Roy Disney dies.
1983
Tokyo Disneyland opens.  Disney Channel is launched.
1984
Eisner and Wells become Chairman and President. First Touchstone pictures release.
1987
First Disney Store opens.
1992
Disneyland Paris opens.
1993
Disney buys Miramax for $80 million.
1994
Disney releases The Lion King, the biggest animated box-office hit of all-time.
1995
Disney takes over ABC for $19 billion.
2001
Buys Fox Family Worldwide for $5.3 billion.
 Timeline derived from ketupa.net's Disney history.
Officers:
Michael D. Eisner
Chairman & CEO
Age: 60    Salary: $6.0M

Prior to joining the Disney company, Eisner was President and Chief Operating Officer of Paramount Pictures Corp.  Before joining Paramount in 1976, he was Senior VP of Prime Time Programming for ABC Entertainment.
 
Roy E. Disney
Vice Chairman & Head of Animation Department
Age: 73

Disney has served as Vice Chairman of the Board of Directors since 1984.  He is a nephew of Walt Disney.
   
Robert A. Iger
President & C.O.O.
Age: 51    Salary: $5.1M

Prior to becoming Pres. & C.O.O. in 2000, he served as President of Walt Disney International and Chairman of ABC.  From 1974 to 1998, Iger served in a variety of positions at ABC, Inc.
No picture available
Yahoo! Finance Disney Officers and Directors
Plans:
Touchstone Pictures will release it's new Jerry Bruckheimer movie, Pirates of the Caribbean, on July 9th, 2003.  This movie stars Johnny Depp and Orlando Bloom (Lord of the Rings).

Walt Disney Pictures' newest full-length animated motion picture The Jungle Book 2 is currently playing in theaters.  Disney will be joining once again with Pixar (Toy Story, A Bug's Life, Toy Story 2) to make a computer-animated movie called Finding Nemo.

Disney's Letter to Shareholders

Key Competitors:
AOL Time Warner
NBC
Viacom
News Corporation (FOX)
Walt Disney is the second largest media company, behind AOL Time Warner.

Anti-Disney:
Here is a site that claims Disney stereotypes animals and bastardizes stories from other cultures among other things.
The Society of Disney Haters Website includes many stories and arguments against the Disney company.

Recent News Stories:
Disney Eying 3 Angels Bids - Disney is considering three separate bids to buy their defending world champion baseball team.
Disney World Cuts Some Workers' Hours - A sluggish economy and war fears take a toll on the tourism industry.
Disney Building Permanent Bag Check Area - Disney plans to build a permanent bag check to replace the tables in use                                                                                 since Sept. 11th, 2001.
For more news on Disney, click here.
3/2/03
Matt Graf