Main Activities Walt Disney is involved in so many activities. At the Walt Disney web site, they have listed an enormous amount of activities. These various actives on the web site include: The Disney Store: They have Disney memorabilia, figures, key chains, clothing, hats, and many more Entertainment: Includes Walt Disney Pictures, TV Shows, Vault Disney and Disney on Broadway Disney Blast: For Kids, Members of their web site and parental information Playhouse: This includes games the user can play online that includes recent movies and characters Kids Island: Music and musical activities for children Family Fun: A place where families can play their vacation to Disneyland Main Street: A main attraction for Disneyland Disney Destinations: Cruise lines, hotels, and locations of theme parks This is just a very simple list of activities that Disney is involved in. We cannot forget all of the subsidiaries they have a part in and various companies they sponsor and promote. Their web site shows a very good summary of what they do and the products they sell. Products Walt Disney has so many products on the market. Their products include figures of various movie characters, clothing, movies and DVD's. Similar to E-Bay they have auctions for their products. They sell dolls, arts and collectibles. Items for children such as bedding and book bags. The Anaheim Angels have their own set of products as well. This shows the diversity of products on the Walt Disney line. Subsidiaries Just a simple list of subsidiaries, there are many more! ABC Anaheim Angels Euro Disney Walt Disney Internet Group Walt Disney Parks and Resorts Walt Disney Studio Entertainment Fox Kids Europe Con·glom·er·ate: a corporation made up of a number of different companies that operate in diversified fields. Dictionary Is Walt Disney a conglomerate? YES! According to Hoovers Online Walt Disney is the number two media conglomerate behind AOL-Time Warner. Miramax and Touchstone Pictures: Movies Fox Kids Europe: International Kids Television ABC: Family Television Disneyland: Theme Parks, Rides, Memorabilia Disney Channel: Personalization, Narrowcasting to Children Anaheim Angels: Baseball Euro Disney: International Television Walt Disney Studios: Family/Childrens Movies International Theme parks Hotels Clothing and figures Walt Disney Internet Group Ver·ti·cal In·te·gra·tion: Concentrating ownership by acquiring companies that are in related businesses, such as a production and distribution. Dictionary Is Walt Disney involved in Vertical Integration? YES! Walt Disney has many companies that makes movies. Walt Disney has the Walt Disney Studios for family movies. They also own Miramax and Touchstone that create movies that are for older audiences. Hor·i·zon·tal In·te·gra·tion: Acquiring companies in the same business, such as radio and cable distribution. Dictionary Is Walt Disney involved in Horizontal Integration? YES! Not only does Disney own the Disney Channel for Kids, they also own the ABC network. Each station targets different audiences with different types of entertainment. Glob·al·i·za·tion: having interests around the world. Dictionary Is Walt Disney involved in Globalization? YES! They have many connections with different countries around the world. Fox Kids Europe Euro Disney International Theme Parks International Web Pages Me·di·a Syn·er·gy: Cooperative interaction, the whole is greater than the sum of parts Is Walt Disney involved in Media Synergy? YES! Walt disney is an excellent example of Media Synergy. When a new Disney movies comes out, Walt Disney promotes the movie and characters in many different media forms. When Lilo & Stitch came our for example, they promoted it many ways. These items are all found at the Disney Store for Lilo and Stitch: Lilo and Stitch Movies and DVD Lilo and Stitch Trading Card Game Lilo and Stitch Clothing Lilo and Stitch Stuffed Animals Lilo and Stitch Figures Lilo and Stitch Games Lilo and Stitch CD's And many many many more!!! Home |