The future of radio broadcasting and entertainment!

Address of Company Headquarters: 
1500 Eckington Place, NE 
Washington,  DC 20002 
Phone:  (866) 962-2557 
Fax:  202-380-4500 
Web site:  www.xmradio.com 

 Profile:
     XM Satellite Radio is a wholly owned subsidiary of XM Satellite Radio Holdings Inc.  Xm is one of two FCC licensees to deliver satellite radio programming.  XM inaugurated its coast-to-coast, digital-quality service with 100 channels of music, news, talk, sports, comedy and children's programming.  The service is targeted to the nation's 200 million plus automobile and truck drivers as well as home radio users. 
 
    Those in the management department of XM Satellite Radio Inc. have such big plans for this company, that they even have a office in Nakaku, Yokohama, Japan. 
c/o Eugene Moosa-Mikami 
Room 602 Patio Honmoku 
27-18 Honmoku Wada 
Nakaku, Yokohama 
Japan ZIP 231-0827 
Phone: 045-629-6315 (81-45-629-6315 from abroad) 
Fax: 045-624-0913 (81-45-624-0913 from abroad) 
Email: eugene.mikami@xmradio.com

     Along with the example of XM's globalization in Japan, there are many others companies that have joined the XM Radio bandwagon, and have formed what is called an effect of media synergy.  Media synergy is when the cooperative interaction among the subsidiaries or parts of a media corporation, creates an enhanced combined effect.  This particular combined effect includes companies such as Delphi Delco Electronics Systems, Alpine Electronics, Clarion, Audiovox, Visteon, Pioneer, Panasonic, Sanyo, Mororola, and Sony.

(All information taken from XM Satellite Radio's website)

Financial Data:

Click on each section of text for more detailed information.

Company History:
Here is a list of  a few important dates in the companies history. 

  • June 6, 1992 
  • American Mobile Radio Corporation is founded to provide a multi-channel, nationwide audio service with high-quality digital sound and an unprecedented variety of programming. 
  • March 10, 1998
  • American Mobile Radio Corporation engages Hughes Space and Communications International (now Boeing Space Systems) to build two HS 702 geostationary satellites with payloads to be provided by Alcatel. 
  • June 10, 1998
  • Hugh Panero is named President & CEO of America Mobile Radio Corporation. 
  • October 12, 1998 
  • American Mobile Radio Corporation President and CEO Hugh Panero announce that the company has changed its name to XM Satellite Radio Inc. 
  • February 9, 2000
  • Sony licenses XM's technology and begins developing world's first satellite radio that can be transported between the car and home. 
  • September 13, 2000
  • XM's demonstration of first prototype satellite radio wows the crowds during an open house at the XM broadcast complex in Washington, D.C., followed by a performance by Aretha Franklin that evening. 
  • November 12, 2001
  • XM is available nationally 

    Click here for more detailed information involving important dates in the companies history.

(All information taken from XM Satellite Radio's website)

Company Officers: 

Hugh Panero, President and Chief Executive Officer, 46, $816K
Since June 1998, Mr. Panero had served as a member of the Board of Directors and as President and Chief Executive Officer.  He has over 16 years experience building and managing entertainment distribution services.  Mr. Panero has also served as President and Chief Executive Officer of Request TV, a national pay-per-view network owned by Liberty Media and Twentieth Century Fox. 

Gary Parsons, Chairman of the Board,  51, $426K 
Since May 1997,  Mr. Parsons has served as Chairman of XM's Board of Directors.  He has also served in a variety of roles from 1990 to 1996 with MCI Communication Corporation, and also as Executive VP of MCI Communications and as Chief Executive Officer of MCI's subsidiary MCImetro. 

Lee Abrams, Chief Programming Officer 
XM's Senior Vice President and Chief Programming Officer has been shaping the American radio for over three decades.  Mr. Abrams has won 318 programming battles, and has only lost 11.  Newsweek listed Lee Abrams as one of America's, "100 Cultural Elite".  Mr. Abrams joined XM in June 1998 to help create the next generation of radio. 

 Robert Acker, Vice President, Product Marketing & Strategy 
Mr. Acker's responsibilities include product development, advanced applications, and maintaining relationships with XM's radio manufacturing partners.  Before joining sides with XM, he was Director of Strategic Planning for WorldSpace, Inc., where he headed XM's initial business planning and development activities.  Mr. Acker has an MBA from Harvard and engineering degrees from M.I.T. 

 Click here to view other leading members of management.

(All information taken from XM Satellite Radio's website)


Company Plans and How It All Works:
     "We're blowin' up the rule book and starting over....it's the only way to create something completely new and adventurous," says XM's Chief Programming Officer Lee Abrams.  XM's Radio programming lineup covers your interests as never before.  The most innovative deejays, hosts, and authoritative experts in dozens of different specialties. Whether you're into jazz, blues, classical, rock, pop, folk or something rarer, XM's programming possibilities means you'll find channels to explore your musical interests in depth.

Soon to come!!! 

  • Tune into business and financial news from Bloomberg News Radio, CNBC, CNN, CNET and the BBC around the clock.
  • XM Comedy-a completely new take on radio humor.
  • Playboy Radio-XM 205, only on XM can you hear this call-in channel featuring adult stories, advice, and very special guests.
    Xm's broadcast signal is beamed from two huge earth station antennas to their broadcast satellites, known as "Rock" and "Roll".  Despite their names, these satellites don't move;  positioned more than 22,000 miles above the earth in geostationary orbit, their beams combine to span the entire U.S. while remaining stationary to the land below.  This enables XM's signal repeaters, keep the signal strong in challenging locales such as urban canyons. 
    The XM satellites' fixed orbits ensure a focused and consistent signal, eliminating broadcasting interference associated with moving satellites. 
    Rock and Roll are the most powerful commercial satellites ever, beaming 10  megawatts of equivalent transmitted power back to earth.  They were built by Boeing Satellites Systems, the world's leading commercial manufacturer of satellites. Using aacPlus audio encoding by Coding Technologies, XM is able to achieve sound quality that is remarkably close to Compact Disc. 

<Suddenly, that long-distance road trip seems like a good idea>

    XM equipped audio systems are now available as factory-installed options in select 25 GM Brand Models, which is more reason to think XM Radio.  Nissan, Infiniti, Isuzu, and Honda are also offering select 2003 models with XM as a manufacturer-supported option.  Also, XM's original equipment manufacturers are some of the best-known names in car audio like Pioneer, Alpine and Sony. 
   
<Portable and Home Units>
     XM Radio is the only satellite radio provider offering products for the home .  Sony's award-winning XM Digital Audio Receiver model  is the first of its kind.  IT is designed for use in both your home and car. 

(All information taken from XM Satellite Radio's website)



<Also available are the portable car kits>

     Sony XM Satellite Radio Receiver CAR Package
     Price ranging from $100 to $300


 
    Pioneer DEH-P3370XM CD Receiver And XM Digital
    Satellite Tuner Package             
    Prices ranging from $264 to $280
  

     Sony CDXM630 CD Receiver
    Prices ranging from $210 to $280


(All information taken from link's website)

<Strategic Partners in all Fields>

                  

 

                     

Key Competitor:
The only competitor at this particular time to XM  Satellite Radio is Sirius.  Sirius is another satellite radio company that holds a wide range of entertainment stations from music, sports, news, business, and comedy. To look for more information on Sirius Satellite Radio click on their logo below.

 Recent News Stories:

(All information taken from XM Satellite Radio's website)
March 3, 2003
John J. Werskey
For questions or comments, please feel free to e-mail me at jjwerskey@bsu.edu