Our goal is to maintain our position as a leading brand in family
entertainment through the development and production of high quality
animated films and related products, such as video products, toys,
interactive games, and other merchandise. A critical part of our strategy to
achieve our position as a leading brand was to secure strong marketing and
distribution of our films. Consequently, we entered into the
Co-Production Agreement with Disney, which has allowed us to leverage
off Disney’s marketing expertise and substantial distribution
infrastructure to market and distribute our co-branded feature films and
related products.


 

Company description: Pixar Animation Studios combines creative and
technical artistry to create original stories in the medium of computer
animation. Pixar has created five of the most successful and beloved
animated films of all time: Academy Award ®-winning Toy Story (1995); A Bug's
Life (1998); Golden Globe-winner Toy Story 2 (1999); Monsters, Inc. (2001); and
Finding Nemo (2003). Pixar's five films have earned more than $2.0 billion at
the worldwide box office to date. The Northern California studio's next
two film releases are The Incredibles (holiday 2004) and Cars (holiday 2005).
Pixar Animation Studios films are produced in partnership with Walt Disney
Pictures.
 

Pixar is not considered a conglomeration.  It is not globalized.  It does not have horizontal or vertical integration.  These definitions can be found in the notes on the Tcom 101 website  authored by Dr. Mike Gerhard.

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