The Sony Corporation is engaged in
the development, design, manufacture and
sale of various kinds of electronic equipment, instruments and devices
for consumer and industrial markets. The Company develops, produces,
manufactures and markets home-use game consoles and software. It is
also engaged in the development, production, manufacture and
distribution of recorded music in all commercial formats and musical
genres. Sony develops, produces, manufactures, markets, distributes and
broadcasts image based software, including film, video and television.
Further, it is engaged in various financial service businesses
including insurance operations through a Japanese life insurance
subsidiary and non life insurance subsidiaries, banking operations
through a Japanese Internet based banking subsidiary and leasing and
credit financing operations in Japan. In addition, the Company is
engaged in Internet related businesses and an advertising agency
business in Japan.
Products use
many different sources of technology including:
* Audio- including, radios,
headphones, car
audio
* Video- including, DV-, and
VHS- format VTRs, DVD-Video players.
* Televisions- including,
color TV, projection TV, flat panel displays, personal LCD monitors
* Information and
communications- including, Computer
displays, personal computers
Sony
Corporation is one
of the most Global companies in the market today. There main
headquarters and starting spot was in Tokyo, Japan. They have offices
all over the United States as well. Globalization is
also achieved by the fact that they sell music cds to almost every
country in the world. That also goes for TV's and other electronic
Products.
Sony is a conglomerate.
It covers electronic features like music and movies. It can be
found at the office, in the home, and pretty much everywhere in
between. It has different companies in diversified fields.
Sony is an example of vertical integration.
Sony both
produces and distributes almost all their products.
Sony is an example of globalization.
Sony has
companies and business all over the world.
Sony is also an example of media
synergy. Each part of Sony's subsidiaries use some
way of
promotion for different subsidiaries within Sony.
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From there, over the next several
years, the company continued to grow. They made such things as
electrically
heated cushions and radios. The company finally become Sony
in January of 1958. By then, Sony
had diversified to make many different electronics such as radios, tvs,
and
voice recorders. Since then, Sony has grown exponentially
diversifying
into nearly every aspect of telecommunications industry. 
