"I only hope that we don't lose sight of one thing, that it was all started by a mouse."
-Walt Disney (Disney Online)
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Basic
 Info:500 South Buena Vista Street, Burbank, CA 91521 Online Map: Mission Statement:
"At the Walt Disney Company we are committed to a standard of
excellence in every aspect of our business and in every corner of the
world, ethical and responsible conduct in all of our operations respect
for the rights of all individuals and respect for the environment."
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Profile/Disney's
Main Activities
Media Networks: Disney runs the ABC radio station and some of
these ABC television stations..
They also Operate: A&E Television Networks
The History Channel Lifetime E! Fox Family Channel  Disney runs the Walt Disney World
resorts in Florida and
Disney Land in California. These theme parks include, Magic
Kingdom, Epcot,
Disney-MGM, and Animal Kingdom. They also have hundreds of
resorts, hotels, and Disney Cruise Line for any family to enjoy.
Studio Entertainment:
 One of their most recent releases was Pirates of the Caribbean starring, Johnny Depp and Orlando Bloom. Conglomerate: Walt Disney is a conglomerate, because it runs several different companies under it. These include television, movies, resorts, theme parks, Disney stores and so much more. Globalization: Disney has great interest in making their products, movies, and theme parks worldwide. Their movies are released all over the globe in all different languages. They also have theme parks all over the world, that are very similar to the ones seen in the US. Disney is a great example of Globalization. Horizontal Integration: Disney is a great example of Horizontal Integration. They have acquired many companies through the years. These include TV stations, radio stations, theme parks, retail stores, and movies studio's...Disney obviously owns lots of things. Vertical Integration: Production and distribution are a big part of Disney. Their production studio's produce all their movies and their TV studio's do the same for the TV shows. They distribute their products through these facilities, thus, making them an great corporation. Media Synergy: Disney characters are seen almost everywhere. From Walt Disney World to Disney Cruise Line, there is a universal theme carried in the Disney Company. Each movie they release is heartwarming and appropriate for any age group, and it has been like that since the beginning of Disney. When they make a movie, it is promoted on their TV stations, through their soundtracks, or on their radio stations. All their different areas of business helps make great products and make large sums of money. |
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Financial Data:
Annual Income: 6,175,000
Number of Employees: 112, 000 Ticker Symbol: DIS Stock Exchange: New York Stock Exchange SEC 10-K Stock Information My assessment is that Disney is in pretty good shape when it comes to money. People are buying stock and their annual income is pretty high by my standards and is going up each year. So in the other words they have LOTS of money. |
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History:
The Walt Disney Company started in
1923 by Walt Disney and his brother Roy. They used a small office in
 Los Angeles because the rent was only $10 a month. The staff soon grew and they moved next door to larger facilities and called themselves "Disney Bros. Studio." Disney continued to grow and they made a deposit for a larger studio. "During the next 14 years, many changes took place at the Disney studio: Mickey Mouse was born in 1928, followed by Pluto, Goofy, Donald Duck, and the rest of the Disney Gang (Disney Studios)."  Snow White and the Seven Dwarfs was their first full length animated movie, released in 1937. With the money from Snow White, Walt made an deposit for another, bigger, modern studio, to make animated films (Disney Studios). Disney's first live action film was Treasure Island, released in 1950. The  company soon branched out to
television, creating the Mickey
Mouse Club in 1955, one of television's most popular
shows. Soon enough Walt felt the company needed to do more.
instead of TV and movies. He had always been fascinated by
amusement parks, but felt there wasn't enough for families to do there.
Most of the rides were children oriented, so he wanted a park where
parents and children could have fun together. He thus, thought of
Disney Land,
which took several years to plan, but finally opened on July 17, 1955 (Disney History).
 After Walt Disney died in 1966, his plans carried Disney for the next few years. Before his death he purchased land in Florida, where he wanted to build Walt Disney World. The theme park opened Oct 1, 1971. "It did not take long for Walt Disney World to become the premier vacation destination in the world (Disney History)." Since Disney's creation in 1923, it has been the prominent leader in family entertainment. They have studios  all over the county, new films
coming out each year, and so much more to entertain children and
adults. Disney appeals to all ages with
clean, fun entertainment. We now have the pleasure to watch all
their heartwarming movies, ride in their
fast pace rides at Disney Land and
World, or cuddle with our very own Winnie the Pooh stuff animal.
The possibilities are endless for what Disney can do for our lives. |
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Officers:
 Walt Disney, a cartoonist and film producer, was born on Dec. 5, 1901, in Chicago. In 1923, he started the Disney Company with his brother Roy in Hollywood. He created Mickey Mouse, the famous logo of Disney in 1928. For almost 50 years he ran the Disney Corporation, developing theme parks, movies, and lovable cartoon characters. In 1966 he died in Los Angeles and is still a legend for the Disney Company today. (Time Top 100)
His annual income is
roughly 6 million a year. (Yahoo)  Roy E. Disney, 70, is the current Vice Chairman of the Board for Disney and heads the animation department. He makes almost 1 million dollars a year for Disney. |
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Plans:
Here are some recent developments with
Disney:"The Walt Disney Company and Hewlett-Packard Company Launch 10-year Strategic Alliance 2003 Oct 9 9:43 AM The Walt Disney Company and Hewlett-Packard Company announced that it has launched a 10-year strategic alliance devoted to elevating consumer entertainment experiences through the collaborative development of new technologies and enhanced entertainment experiences. The companies' collaborative efforts are being celebrated with the launch of the Mission: SPACE attraction at Epcot at the Walt Disney World Resort. The Walt Disney Company's MovieBeam Service Launches This Week 2003 Sep 29 6:00 AM The Walt Disney Company announced the launch of its MovieBeam on-demand movie rental service. MovieBeam will give consumers instant access in their homes to recent DVD and video releases, as well as a wide variety of favorites, from almost all of the major studios. The Walt Disney Company to Close Animation Unit In Tokyo-WSJ 2003 Sep 24 12:00 AM The Wall Street Journal reported that The Walt Disney Company said it would close its animation unit in Tokyo, shutting an office with 103 employees because production needs had decreased." (Key Development) --As one can see Disney is continuously developing new products, theme park rides and so much more.  They are joining the
growing MovieBeam rental service, and building a new SPACE attraction
at Epcot, which should increse their profits greatly. Letter to Shareholders Press Releases |
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Key
Competitors:
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Links:
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Chelsea
Nelson10-17-03