| Journal of Public Relations Research | ||||||
| The Journal of Public Relations Research is published quarterly by Lawrence Erlbaum Asc. This journal targeted audience is public relations professionals and is wrote by professors and other professional researchers. All the ads are located toward the back of the book. They are for Global PR, News and Net, Common Yearbook, and Media handbooks. These ads are targeted toward students. Most use the word student, and some go one and say, "... helps the college student," and , "worksheets for students." The style of the journal is book-like, and when the cover is opened there are two topics: Cultural Tribes of Public Relations and Exporing the Myth of Symmetrical and Asymmetrical Dichotomy: Public Relation Models in the New South Africa.
The article, Cultural Tribes of Public Relations, is an anthropology based research on the public relation profession. The author, Greg Leichty, in the article clearly defines 5 cultural types: fatalist, egalitarian, competitive individualist, hierarchical and automous individualist. Leichty goes on to say that these five types can be divided into three other governmental categories such as capitalism, communism or socialism. Leichty says that each of these can be applied to everyday life, depending on the situation. While reading this journal, I thought some of the ideas to be confusing. I have no prior education of anthropology, but learned some of the basics through public relation studies. The authors views on his theory were very interesting. |
||||||
| Classwork | ||||||