| Advertising Age | ||||||
| Advertising Age is a fun, colorful tabloid (11x14) magazine/newspaper that is published weekly. Of course, it is full of ads, but the ads are different than regular advertisements. These ads have small captions that tell how that ad being published in a magazine helped business and sales. For example, there was a Target ad. It was a 2 page layout decorated with red targets and white dots. There is a couple riding a two-seater bike and are outfitted in only red and white and targets are printed all over them. The caption said for the full year (2002) total sales grew over 13 percent. "Bottom line magazines make a difference" was tagged to the bottom of that ad and every ad the tabloid featured. The front page was a common newspaper layout. The left hand side had a side bar with latest news. The lead story was farely center, there was about a 3 inch right side bar with another story. The bottom of the layout was a different 2 inch story that continued inside the magazine. The articles throughout the magazine were medial related this defiantly focuses on the targeted audience: people that enjoy advertising and the media.
The lead story in the November 10th issue was over the Rosie O'Donnell trial and whether or not she broke her contract with G & J USA Publishing, publishers of Rosie magazine. The article talks about the circulation of the magazine. Ed O'Donnell, senior VP of marketing at NBC and also Rosie's brother, said that G & J provided false information on the circulation number to the Audit Bureau of Circulation (ABC). He said that January through May, Rosie sold 283,000 issues, but G & J reported 415,000 dated July 28, 2002. ABC released just before the trial released the circulation number as 272,008 issues. The circulation was overstated 32 percent. The trial was said to end some time at the end of that week. |
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| Classwork | ||||||