Advertising on the Internet
In chapter 6 under the Revenue Models for Digital Media Section, advertising on the Internet is mentioned. It says, "advertising has proved disappointing in generating revenues for a all but the largest portal or content sites." The section also tells that only .75-1.5 percent of the ads on a page are clicked on. This is extremely low; especially since advertisers pay the cost per 1000 of site's audience members. Online companies have tried pop-ups and under, antimated ads and larger ads to improve the click through rate, but all have had little success. The section says the reason for computer users not responding to the ads as, "...computer users seem less patient with advertising [online] than they are television and radio." It goes on to back up why, "...the online media world is still relatively new and established rules of behavior have still not been agreed upon."
I am an advertising major an to me pop-ups and unders are very very annoying and frustration when I am trying to get something finished. The antimated ads, like the one where the monkey is running back and forth across the top of the page or ads that flash, are very distracting to the user. This gets people to look at the ad, but at the cost of annoyance. This isn't a tag that I would want people to remember about my company. These ads are becoming very passive instead of persuasive.
Advertising for the Internet just hasn't evolved yet. It will when people that have grown up with being able to access the Internet come into the picture. These are people with almost a lifetime experience with the Internet; they know what is good and what isn't just by experiencing interacting with the add. That would be people of my generation and younger. We are the future Internet success advertisers.
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