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Campus Update
Quoted: Amschler, Gora and Trappe (10/6/2008)
Denise Amschler, professor of health science

Amschler was quoted in a Sept. 23 article by Teacher Magazine, "Getting Sleepy." According to a Ball State study, co-authored by Amschler, teachers may not be getting enough sleep at night to be fully effective in the classroom. Forty-three percent of teachers surveyed said they slept an average of six hours or less per night. Half of the teachers admitted to missing work or making errors due to a "serious lack of sleep" and nearly one-fourth said their teaching skills are "significantly diminished" due to lack of sleep. The study is considered "preliminary and descriptive," Amschler said. The study was also featured in publications from National Sleep Foundation, Sleep — Global Information Center, Targeted News Service and others.

Ball State University

The San Diego Union-Tribune featured Ball State in a Sept. 10 article, "Indiana Seeks 10,000 More College Graduates a Year." The article said a new strategic plan for state-supported colleges and universities was presented by the Commission on Higher Education. The plan calls on colleges and universities to turn out 10,000 or more students with degrees each year, about a 33-percent increase. The article said Ball State supports the plan. The story was distributed by the Associated Press to 91 media outlets.

Mike Bloxham, director of Insight and Research of Center for Media Design

Bloxham was mentioned by Attracting Markets.com in a Sept. 17 article, "More than 50 Customers, Partners and Industry Experts Slated to Speak at ExactTarget's Connections '08 User Conference." Bloxham will be a keynote speaker at the conference. Speakers will conduct discussions and share insight in 24 special sessions to equip marketers with the knowledge to implement and optimize one-to-one marketing campaigns.

President Jo Ann M. Gora

Gora was quoted by The Chronicle for Higher Education in a Sept. 29 article, "Sticker Shock, The $375-Billion Question: Why Does College Cost So Much?" The article says four years of tuition and fees for a bachelor's degree at Ball State run about $30,000. That's "less than a good car," Gora said. It "prepares you for the rest of your lifetime." Even with that, about 80 percent of Ball State's students receive financial aid, Gora said.

Bob Gustafson, professor of journalism

The Indianapolis Business Journal quoted Gustafson in a Sept. 15 article, "Airport Hoping to Double Ad Revenue." The Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the new midfield terminal opens in November. The airport relies on non-airline revenue, such as food sales and advertising, for about 60 percent of its revenue. New digital signs give airport officials the option to place five advertisements in a location where only one appeared before. "It's less clutter to the eye in some ways, but the new technology allows them to get more messages in a compact area, and that really drives revenue up," Gustafson said. "It also allows advertisers to really diversify their messages and be more timely."

Scott Trappe, director of Human Performance Laboratory

U.S. News and World Report quoted Trappe in a Sept. 24 article, "Boomers Should Add Muscle Before It's Too Late." Strength training can help build muscle mass to assist in the fight against the effects of old age until they reach 80, Trappe said. Sponsored by a grant from the National Institutes of Health, the study found that while six men in their 80s did get somewhat stronger, their whole muscle size and fiber size did not grow during the 12-week training regime. "We know there is accelerated muscle loss as we get older," Trappe said. "The best way to keep our muscles from shrinking is through resistance training, which allows our body to maintain muscle size and strength as we go through our 60s and 70s." The story was also published by the Washington Post and distributed by Health Day News to 51 media and information Web sites.
 
Brandon Waite, professor of political science

Waite was quoted in a Sept. 20 article by the Anderson Herald-Bulletin, "Crisis: Economy Shifts Campaign Focus." Waite said if anything good comes out of the recent financial crisis on Wall Street, it could be a change in the way the presidential election is covered by national media outlets. "It has sort of refocused the media's attention back," Waite said. "We've spent the last week talking about pigs and lipstick." The media is shifting away from "trivial" campaign rumors to the real issues affecting Americans and candidates will do the same. As the market stumbles, candidates will need to use the recent downturn to their advantage, he said.

Warren Watson, instructor of journalism and director of J-Ideas

Watson wrote a Sept. 24 guest column in the Indianapolis Star, "Political Fact Checking," in which he examines the truthfulness of over-funded political candidates. "Just how truthful are words of our candidates? The First Amendment protects noble speech, truthful speech, even stupid speech. Unfortunately, it also protects speech that is untruthful," Watson said.