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Required Minor for the Graphic Arts OptionStudents in the Graphics Arts Management program are required to complete a minor in business administration to gain an understanding of business operations. Students are also encouraged, but not required, to complete an internship to gain field experience.
Minor in Business Administration Courses (18 Hours)
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Required Courses (12 hours)
ISOM 125 - Microcomputer Applications for Business.
Provides skill development using computer-based end user software to solve business problems with word processing, presentation graphics, spread sheets, and basic database management. Emphasis on learning basics of operating systems and application software packages. Not open to students who have credit in CS 104.
MGT 200 - Management Principles.
Introduction to the basic concepts and principles of management. Focuses on structures within companies and processes within firms to bring principles to bear on the practical problems of managing organizations. Not open to the B.S. or B.A. candidates for a major in the Miller College of Business. Not open to students who have credit in MGT 300.
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MGT 300 - Managing Behavior in Organizations.
Examines the challenges of managing human behavior in organizations. Reviews foundations of modern management thought. Discusses current and emerging management topics: emphasizes leadership, motivation, communication, human relations, group dynamics, job design, organizational development, and managing a diverse workforce. Prerequisite: junior standing.
ISOM 251 - Introductory Operations Management.
Introduction to the tools and techniques of management with practical applications to the production of goods and services. Prerequisite: MGT 200 or equivalent or parallel MGT 300 or permission of the department chairperson. Not open to B.S. or B.A. candidates for a major in the Miller College of Business.
MKG 300 - Principles of Marketing.
Introduces marketing principles, functions and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: any ECON course; junior standing.
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Elective Courses (6 hours)
ISOM 135 - Business Information Systems.
Introduction to various concepts and techniques of information systems with application to solving managerial problems with emphasis on their scope, use, and evaluation. Topics covered include business systems and information flow, application of computer-based information systems, managerial decision-making processes, and mutual influence of organizations and information systems. Prerequisite: proficiency test required or ISOM 125.
ISOM 226 - Business Systems Application Development.
Management of business information resources using case studies with application software to provide information needed to resolve business problems. Emphasis on critical thinking and problem solving. Includes hands-on business problem solving and using advanced business applications software. Prerequisite: ISOM 135 or permission of the department chairperson.
MGT 261 - Personnel and Supervision.
Introduction to the personnel and supervisory functions in organizations. Focuses on employee and union relationships; environmental business and social responsibilities; and leadership and supervision techniques, especially for the first-line supervisors. Prerequisite: MGT 200. Not open to B.S. or B.A. candidates for a major in the Miller College of Business.
MGT 271 - Introductory Organizational Behavior.
Study of human behavior in organizational settings. Topics covered include individual behavior; group processes including leadership, motivation, and organizational change. Special emphasis is placed on how these concepts can be applied in an organizational setting. Not open to students who are B.S. or B.A. candidates for a major in the Miller College of Business.
MGT 341 - Introduction to Entrepreneurship.
Provides essential knowledge for those interested in small business including search for venture opportunities; economic, technical, and operational feasibility of ventures; financing, marketing, and legal operations; and franchising and partnering. Prerequisite or parallel: MGT 300.
MKG 310 - Consumer Behavior.
Introduces the end-user consumption process. The impact of external factors such as culture and subculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained from consumers' consumption process in planning effective marketing strategies. Prerequisite: MKG 300.
MKG 320 - Advertising Management.
Examines advertising as a communication tool in an organization's promotional mix. Focuses on the basics of designing an effective advertising campaign. Topics include promotional research, selecting a target audience, objectives and strategies, creative executions, and media. The aspects of advertising in our economy and society are also examined. Prerequisite: MKG 300. Prerequisite recommended: MKG 310.
MKG 325 - Professional Selling.
Detailed introduction to and application of the principles of personal selling as applied to persons pursuing any vocation, as well as those aspiring to careers in marketing. Prerequisite: any ECON course; junior standing. Parallel: MKG 300.
MKG 420 - Integrated Marketing Communications.
Uses discussion, cases, and problems to give experience in making decisions on a firm's promotional mix, and creating and presenting integrated promotional campaigns. Focuses on promotional research; market analysis; campaign, creative and media strategy; budget allocation; creative campaign design; and media selection and scheduling. Prerequisite: MKG 300, 320 or JOURN 250.
MKG 460 - Strategic Supply Chain Management.
Focuses on strategic perspectives and processes for managing activities to optimize the effectiveness and efficiency of the supply system. Topics include logistics network configuration, inventory management/risk-pooling, information value, supply chain design and integration, strategic alliances, outsourcing, international issues, customer value, and information technology. Prerequisite: MKG 300.
MKG 470 - International Marketing.
Examines the opportunities and problems associated with conducting business on a global scale. Focuses on the knowledge and skills needed for identifying, evaluating, and managing international marketing functions. Studies are introduced to the economic, socio-cultural, financial, and legal-political factors affecting international marketing. Prerequisite: MKG 300.
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