The American Marketing Association defines advertising as "the paid, nonpersonal presentation of goods, services, and ideas by an identified sponsor."  Those working in the advertising industry use mass media, television, newspapers, etc., to achieve results.  Advertising majors may work for any employers with products, services, or ideas to promote, however most job opportunities in the advertising business can be found within advertising agencies.

The following occupations represent some career opportunities available to art majors.  Some will require additional education.  For more information visit the Career and Experiential Learning Lab in Lucina 235.

Account Director
Account Executive
Account Supervisor
Advertising Director
Art Director
Assistant Casting Agent
Assistant Planner
Broadcast Supervisor
Commercial Artist
Community Relations Coordinator
Computer Graphic Artist
Coordinator of Consumer Affairs
Copywriter
Creative Director
Customer Relations Representative
Director of Public Affairs, College
Director of Public Information
Employee Relations Coordinator
Graphic Designer
Group or Regional Manager
Hotel Publicist
Junior Buyer
Lettering Artist
Media Buyer
Media Director
Media Planner
Media Supervisor
Pasteup Artist
Press Agent
Press Secretary, Government
Production Manager
Professional Sports Team Publicist
Project Director
Promotion Coordinator
Publications Manager
Research Director
Research Supervisor
Sales Planner
Shopping Center Advertising Manager
Special Events Coordinator
Theatrical Press Agent
Trade Show Representative
Traffic Coordinator
TV Producer
Unit Publicist
VIP Coordinator

Resources available in the Career and Experiential Learning Lab, Lucina 235:

The College Majors Handbook (MAJ 6)
Occupational Outlook Handbook (JS JO 20)
Career Opportunities in Advertising and Public Relations (OCC 5.05)
Career for Talkative Types and Others with the Gift of Gab (OCC PT 66)
Careers in Advertising (OCC 5)
How to Put Your Book Together and Get a Job in Advertising (JS R/CL 26.5)
Opportunities in Public Relations Careers (OCC 181)
Resumes for Advertising Careers (JS R/CL 33)

Web sites:

BSU Dept. of Journalism: http://www.bsu.edu/journalism/
Career Links for BSU Majors (see Advertising and Public Relations): http://www.bsu.edu/careers/students/linksmajors
Great Links to Explore (BSU Career Center): http://www.bsu.edu/careers/students/links
America's Career InfoNet: http://www.acinet.org
Employment Outlook: http://www.infoplease.com/ipa/A0854971.html
IndianaINTERNnet: http://www.indianaintern.net/home.asp
Internships.com:  http://www.bsu.edu/careers/secure/pwinternships
Internships USA.com: http://www.bsu.edu/careers/secure/internpw
Monster.com Major to Career Converter: http://content.monstertrak.monster.com/tools/careerconverter/
O*NET: http://online.onetcenter.org
Occupational Outlook Handbook: http://www.bls.gov/oco/
Salary Wizard: http://www.salary.com
Volunteer Match: http://www.volunteermatch.org