To assist the Muncie-Delaware County Chamber of Commerce in increasing member retention and involvement, strengthening branding, and marketing and improving Chamber of Commerce services.

Action

Business Fellows developed a strategic public relations plan to improve member retention and involvement and to strengthen the brand identity of the Muncie-Delaware County Chamber of Commerce.  In addition, the project team conducted a short-term marketing campaign following the basic tenets outlined in the strategic plan.

Results

• Strategic Public Relations Plan

• New Brand Identity

         Logo

         Style Guide

         CD Brand Package (for members)

         Special Event to Launch New Brand Identity

• New Program Guide

         Member Benefit Cards

         Member Referral Program

         Milestone Rewards Program

         Member Calendar

• Advertising and Promotion

         Direct Mail

         Public Service Announcements

         Viral Marketing

• e-Newsletter
• Blog

Faculty Mentor

Robert Pritchard, Department of Journalism

Partner

Muncie-Delaware County Chamber of Commerce

Students

Cris Dorman, Leah Fernsler, Jill Griffith, Matt Heffernan, Susan McElmurry, Sarah Meyer, Kiersten Sadzewicz, Drew Wallace, Stephanie Webber