This was a two-semester project in which students first worked on a screening project to help Whale Hunters identify and vet potential clients. After that, the Business Fellows assisted Whale Hunters in designing and delivering a promotion campaign for one of their clients.   

Action

The team met numerous times with the client and conducted extensive library research to develop the target customer base for Whale Hunters.  During the second phase of the project, team members conducted needs assessment interviews, developed promotional materials, and identified and assessed various media outlets for the promotion campaign. 

Results

• Client screening strategy with criteria
• Vetted list of potential target customers
• Promotional materials for public relations campaign
• Media outlet analysis

Partners

• Whale Hunters
• Madison County Community Foundation

Faculty Mentor

Dr. Ray Montagno, Associate Dean for Research and Outreach, Miller College of Business

Students

Lynn Fultz, Tony Kumming, Maria Lucia Martinez, Catherine McCue, Julia Sabatine, Jolene Sitzman