Purpose
To involve an interdisciplinary team of eight undergraduate and graduate students to complete the necessary marketplace research for the writing of a strategic marketing plan for a startup software company, Paragent, LLC.

Action
The team completed the necessary marketing research and developed the necessary objectives, strategies, and tactics for the strategic marketing plan.

Results
The marketing research consisted of a thorough competitor analysis, planning and completing of focus groups of decision makers for security software, and a survey of decision makers concerning product use, needs and satisfaction.

The strategic marketing plan addressed objectives, strategies, and necessary tactics to meet recommended strategies including Web site development, a professional sales plan, a public relations plan, and a trade advertising and promotion plan.

Faculty Mentor
Dr. Joseph D. Brown, Department of Marketing and Management

Partner
Paragent, LLC

Students
Bryan Corn, Lacey Deal, Casey Hanlon, Larie Hardy, Brooke Klejnot, Matthew Hoover, Scott Lorch, Chih-yi Wu