 H.H. Gregg Center for Professional Selling
Department of Marketing and Management Miller College of Business Ball State University Muncie, IN 47306-0355 Phone: (765) 285-5136 Fax: (765) 285-4315 salescenter@bsu.edu |
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MKG 300 - Principles of Marketing.
Introduces marketing principles, functions and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: any ECON course; junior standing. College: Business Hours: 3 Permission: Y Co-requisite: none Prerequisite: none |
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