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SmallerBall State University is distributing an educational DVD that focuses on advertising and marketing to help high school journalists and journalism instructors improve the finances of their publications.
"Business of High School Publications: An Introduction to the Business-Side Issues of Student Media" is a 75-minute DVD that was produced in partnership with Ball State's Teleplex and includes information on advertising, layout and design, marketing, distribution, finance and career planning.
Warren Watson, director of J-Ideas, Ball State's national scholastic journalism and First Amendment institute, said the DVD should assist high schools when addressing financial concerns in an era of tightening budgets. Instructors include Ball State faculty and staff as well as current and former high school publication advisers.
The DVD was funded by the Ethics and Excellence in Journalism Foundation.
"Schools have fewer dollars to spend and are looking to cut their budgets," he said. "Advisers for high school publications are under the gun to become solvent. We hope the DVD will provide assistance when high schools are looking for ways to improve their finances."
This is J-Ideas' fourth education DVD. Earlier this year, "Our Living History: A Celebration of Our Constitution" won a 2006 Silver Telly Award. The center has distributed about 10,000 DVDs to schools and teachers nationwide.
J-Ideas was established in 2003 with initial funding and support from the Knight Foundation, Lilly Endowment Inc. and Ball State. Based in the College of Communication, Information, and Media, J-Ideas is designed to raise First Amendment appreciation, promote media literacy and encourage student media in high schools.
For more information on the DVD, contact J-Ideas at (765) 285-8923 or bpritchard@bsu.edu.
(Note to editors: For more information, contact Watson at wwatson@bsu.edu or (765) 285-8211, or www.jideas.org.)
By Marc Ransford, Media Relations Manager"Business of High School Publications: An Introduction to the Business-Side Issues of Student Media" is a 75-minute DVD that was produced in partnership with Ball State's Teleplex and includes information on advertising, layout and design, marketing, distribution, finance and career planning.
Warren Watson, director of J-Ideas, Ball State's national scholastic journalism and First Amendment institute, said the DVD should assist high schools when addressing financial concerns in an era of tightening budgets. Instructors include Ball State faculty and staff as well as current and former high school publication advisers.
The DVD was funded by the Ethics and Excellence in Journalism Foundation.
"Schools have fewer dollars to spend and are looking to cut their budgets," he said. "Advisers for high school publications are under the gun to become solvent. We hope the DVD will provide assistance when high schools are looking for ways to improve their finances."
This is J-Ideas' fourth education DVD. Earlier this year, "Our Living History: A Celebration of Our Constitution" won a 2006 Silver Telly Award. The center has distributed about 10,000 DVDs to schools and teachers nationwide.
J-Ideas was established in 2003 with initial funding and support from the Knight Foundation, Lilly Endowment Inc. and Ball State. Based in the College of Communication, Information, and Media, J-Ideas is designed to raise First Amendment appreciation, promote media literacy and encourage student media in high schools.
For more information on the DVD, contact J-Ideas at (765) 285-8923 or bpritchard@bsu.edu.
(Note to editors: For more information, contact Watson at wwatson@bsu.edu or (765) 285-8211, or www.jideas.org.)
