You Are Currently Browsing: Fall 2009: Vol. 24 No. 2.
Web Collaboration – How It Is Impacting Business
Collaboration via the web is changing both business practices and tactics.
The Paradox of ROI and Decreased Spending in the Ad Industry
ROI in the advertising industry creates a paradox that is changing the traditional business model.
Why Does Emerging Media Matter?
This commentary describes not only how growth in IT and new media change our labor force, but also how it impacts new business development.
Time-Use Preference and Technology Acceptance: Measure Development of Computer Polychronicity
This paper introduces readers to a new construct: computer polychronicity. This new construct, which captures individuals’ time-use preferences regarding IT, has an important role to play in an individual’s technology beliefs.
The Renaissance of Outdoor Advertising: From Harlem to Hong Kong
Advances in IT affect outdoor advertising (old media) not only in content and delivery, but also in effectiveness measures.
Spyware and Adware: How Do Internet Users Defend Themselves?
Spyware and adware, two words that usually raise the hackles of online privacy advocates, are the subject of this article. The authors propose and test a new model, which indicates Internet users defend themselves against such practices in both tactical and technical ways.
Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication
The authors identify marketing implications related to the third-person effect in social networks. Their findings will interest marketers wanting to exploit online social networks to generate positive word-of-mouth communication.
