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The Knowing-Doing Gap

Ashok Gupta, Ohio University

Discussing a problem, formulating decisions, and crafting plans for action are not the same as actually fixing the problem.
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Consumers and Expectations

Managing customer expectations starts with realistic marketing.
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After Enron: Government’s Role and Corporate Cultures

US Senator Carl Levin, Michigan

Levin maintains that what happened at Enron was not just a failure of regulations and law, it was a failure of corporate culture, a failure of values, a failure of heart.
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The Social Impact of Business Failure: Enron

Uma V. Sridharan, Lander University
Lori Dickes, Lander University
W. Royce Caines, Lander University

Sridharan et al. highlight the conflicts of interest and discuss the social and financial impact of a combined business and oversight failure at Enron.
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Corporate Pension Plans: How Consistent are the Assumptions in Determining Pension Funding Status?

Gale E. Newell, Western Michigan University
Jerry G. Kreuze, Western Michigan University
David Hurtt, Western Michigan University

Pension plan assumptions regarding discount rates, projected salary increases, and expected return on plan assets are investigated in relation to the funding status of a pension plan.
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More Than Altruism: What Does the Cost of Fringe Benefits Say about the Increasing Role

Rosemarie Emanuele, Ursuline College
Walter O. Simmons, John Carroll University

Emanuel and Simmons attribute the significantly lower expenditure for fringe benefits by nonprofits to more than altruism of the workers.
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Subscription Supply Chains: The Ultimate Collaborative Paradigm

Robert L. Cook, Central Michigan University
Michael S. Garver, Central Michigan University

Cook and Garver argue that supply chain members need to get closer to the end consumer by forming collaborative relationships that center around demand planning.
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Selecting a Business College Major: An Analysis of Criteria and Choice Using the Analytical Hierarchy Process

Sandra E. Strasser, Valparaiso University
Ceyhun Ozgur, Valparaiso University
David L. Schroeder, Valparaiso University

In this article, Strasser et al. use the Analytic Hierarchy Process (AHP) technique to provide insights into criteria used by students and the decision process they follow in choosing a major.
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Book Review: Business @ the Speed of Thought by Bill Gates

Reviewer: Douglas M. Brown, Central Michigan University

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