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What was Huxley Thinking?

W. Rocky Newman, Miami University

Our brave new world may not be as Huxley envisioned but it is challenging us to rethink the way we do business.
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Time to Change

Glenn Corlett, Ohio University

We have the intellectual capacity and managerial skills to overcome our historic time-to-change deficiencies. We need the common will to make it happen.
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Where’s the Cream Filling? Resuscitating a Beloved Brand

Charles A. Sullivan, Chairman & CEO, Interstate Bakeries Corporation

This CEO tells us how Hostess concentrated on quality and value while re-creating brand awareness that put the profitable cream back into Twinkies.
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Corporate Culture’s Impact on a Strategic Approach to Quality

Scott A. Dellana, East Carolina University
Richard D. Hauser, East Carolina University

The authors examine the relationship between organizational culture and a strategic approach to quality, using Baldrige Quality award criteria.
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Use of Short-run Statistical Process Control Techniques: A Comparison of US and Japanese Manufacturing

Gyu C. Kim, Northern Illinois University
Marc J. Schniederjans, University of Nebraska–Lincoln

This study reports a comparative survey of the use of Statistical Process Control techniques when producing wide varieties of small batch size products by Japanese and US firms. Implementation suggestions are included.
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Avoiding Liability for Communicating Information on Managerial and Professional Employees

Bradley J. Sleeper, St. Cloud State University
Robert J. Walter, St. Cloud State University
Robert J. Calhoun, St. Cloud State University

They compare the legal liabilities created by disclosure of performance evaluations against the possible negative impacts on the company associated with no comment. Guidelines for managers are presented.
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CEO Compensation, Performance Variables, and Socially Responsible Investing

David N. Hurtt, Western Michigan University
Jerry G. Kreuze, Western Michigan University
Sheldon A. Langsam, Western Michigan University

This study examines the relationship between social responsibility and CEO compensation. The results suggest a stronger link between CEO compensation and firm performance for more socially responsible firms.
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Developing and Managing Corporate-Academic Alliances

Jack T. Marchewka, Northern Illinois University
Lynn Neeley, Northern Illinois University

The authors examine the benefits to both schools and corporate partners when long-term relationships are established. Issues of research, consulting, recruiting, and curriculum development are discussed.
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Student Perceptions of Sales Careers: Implications for Educators and Recruiters

Jane Z. Sojka, Ohio University
Ashok K. Gupta, Ohio University
Timothy P. Hartman, Ohio University

The authors compare attitudes toward sales careers of students from various backgrounds and majors. Self-selection into sales oriented curriculum is identified as the best indicator for retention.
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