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Perceived Value: A Dimension of the Consumer Risk Construct
This paper examines the effects of price and brand information on consumer risk in making purchase decisions. The introduction of non-monetary risk reinvigorates a promising research stream that has investigated the relationship of market cues and buying behavior. The research results strongly suggest that, in addition to the monetary risk of value, non-monetary risk […]
The Small Agency/Client Relationship: The Small Client’s Perspective
A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability. Advertisers felt, however, that these agencies were less effective in public relations, […]
Corporate Earnings and the Stock Market
Common stock prices and returns are alleged to depend on how corporate earnings progress over time. This paper investigates at the aggregate level how certain components of corporate earnings impacted stock market prices during the 1977-93 period. The impact of market multipliers on stock market prices also is investigated. One major finding is that financial decisions, much more so than operating performance, […]
The Development and Application of Priority Profiles
Strategic management research and practice suggest that consistent decision making across functional lines of a business can improve profitability. Using a survey database of 123 manufacturing firms, three unique strategies are identified in this study which reflect emphasis on different combinations of competitive priorities: customer service, high product performance, and product cost or value. A diagnostic tool called priority profiles is developed to […]
Procedures for Improving Security of Local Area Networks
Security of data and information has always been a concern for business organizations. With recent trends towards down-sizing and the implementation of Local Area Networks, the necessity for the development of carefully formulated policies and procedures for data security has taken on a new emphasis. Auditors are responsible for the verification of security measures, as well as recommending corrective actions or proper measures […]
The Use of Work Teams in Organizations: An Analysis of Type and Implementation
This paper examines self-directed work teams (SDWT) from a social psychological perspective. It is asserted that SDWTs, and other types of work teams, are part of a continuum of teamwork and member autonomy. Also, SDWT development is related to social psychological concepts of group formation. Common barriers to work teams are discussed. Conclusions emphasize the need for organizations to match the types […]
