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After Bhopal and Valdez: Rethinking the Semantics of Public Relations
Has the public affairs function significantly changed the way major U.S. corporations meet the growing external challenge to traditional corporate practices? Examining in detail the actions of Exxon (Valdez) and Union Carbide (Bhopal), this paper raises some questions as to whether the difference raises some questions as to whether the difference between public affairs and […]
Perception of Labor Unions: by Union Members and Their Potential Employers
This paper tests the hypothesis that there is a significant gap in perception between union members and their potential employers regarding the role of labor unions and the quality of work performed by union member. The test is based on a questionnaire survey of 1,094 union members of whom 323 returned the questionnaire, and 771 […]
What Should You Know About the Theory of Corporate Finance?
This paper outlines the thinking of financial theorists on issues most relevant to those influencing financial decision-making within a firm. While the review is not comprehensive, it does provide a foundation for understanding what is included in the modern theory of corporate finance. Perhaps more importantly, the reader should gain an appreciation for what is […]
Alleviating Political Risk for Small U.S. Firms Investing Abroad: The Role of OPIC
Many U.S. companies fear investing in Third World countries because of the political risk associated with such ventures. Recent events in Iran, Nicaragua, El Salvador, the Philippines and others have underscored such concerns, making U.S. businesses reluctant to participate in some of the fastest growing markets in the Third World.
Such political risks need […]
The U.S. Export Credit Insurance Program in Transition: FCIA and the International Marketing Executive
Both Washington and American business are concerned about U.S. international trade performance and various export-finance and related support undertakings. This paper examines the significant transition in the government’s export-credit insurance program in terms of a major alteration of the relationship between the Export-Import Bank and Foreign Credit Insurance Association. The result is a case study […]
A Manager’s Interpretation of Cross Tabulation Survey Data
This practitioner’s guide is based on examples which highlight the usefulness of cross tabulation as a tool for investigating cause-effect relationships in the business environment. Although cross-tabulations are common in statistical analysis, many managers need a better understanding of the data being presented. We consider a soft drinks application where a third factor helps uncover […]
Internship Programs As A Learning Tool: A Survey of Marketing Curriculum
The study reviews the use of marketing-oriented internship programs in AACSB accredited colleges. The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically. download .pdf
From Strategic Plan to Strategic Practice
A key to the effective implementation of strategic plans is the communication of the strategic plans to executives in functional areas. A study of eighteen organizations revealed that their functional executives’ knowledge of the strategic plan was closely tied to their corporate planners’ assessment of the quality of the communication of the plan. In […]
