2001- 2002 Annual Online Education Report
Jim Flowers, Director of Online Education
Department of Industry & Technology
Ball
State University, Muncie, IN, USA 47306
jcflowers1@bsu.edu, 765-285-2879, AT
130 A
April 30, 2002
Current Status
|
Marketing
|
Prior Initiatives
|
Director's Activity Report
This is the first
annual report of the online education initiatives from the Department of
Industry and Technology at Ball State University. Recommendations contained
within this report are those of Dr. Jim Flowers, the Department's Director of
Online Education.
I. Current Status
The Department of Industry and Technology (I&T) of Ball State University now
officially offers two graduate degrees via distance education, the Master of Arts in
Technology Education (TE) and the Master of Arts in Industrial Vocational / Technical Education
(IV/TE). Approval for these offerings has been received by the Departmental
Graduate Program Committee, the BSU Graduate Education Committee, the Dean
of the College of Applied Sciences and Technology (CAST), the Dean of the
School of Continuing Education and Public Service (SCEPS), and the Indiana
Commission for Higher Education (ICHE).
Prior to the decision to offer these programs online, a needs assessment was
performed, and is reported here:
http://scholar.lib.vt.edu/ejournals/JTE/v13n1/flowers.html
It informed an internal proposal to offer these two programs via the
Internet:
http://www.bsu.edu/web/iandt/official/proposal.htm
The pilot online course was offered in the Fall of 2000, and again in the
Fall of 2001, and met with favorable enrollments and favorable reviews. The
Department's second course to go online is scheduled for Summer I, 2002. Two
additional courses will be placed online in each of the Fall, 2002, Spring,
2003, and Summer I, 2003, semesters. In addition, two online courses within
these programs will be offered online from other departments at BSU during
the Summer and Fall of 2002. For more information, please refer to the
Schedule of Course Development, Implementation, and Revision, available
later in this document.
Selected courses in each degree program will be made available online in the
2002-2003 academic year, replacing face-to-face (F2F) sections, as the F2F
program is phased out. During the 2003-2004 academic year, the remaining
courses required for these degrees, along an ample number of selected
electives, will be placed online. During these transition years, both
on-campus and off-campus enrollments are anticipated, with on-campus majors
probably wishing to complete their degree within a single year by taking a
mixture of online and F2F courses, and off-campus students probably taking
no more than one class per semester, typically an online class.
Both master's programs require 30 graduate hours, 9 of which may be
transferred in from another institution subject to advisor approval. A
thesis is optional in each program. Each program has a separate core of
courses, a required research course, a required course in education outside
the Department of Industry and Technology, and electives.
Courses are scheduled to be taught online by the same full-time department
faculty who have previously taught these courses F2F. Faculty are supported
in the development of online instruction and in their online teaching
skills.
The degree programs are overseen by the Department's Graduate Program
Committee. Online education is facilitated by a faculty member serving in
the newly created position of Director of Online Education, with a budget
and staff assigned to assist the Director.
Marketing initiatives, faculty development support, and faculty incentives
have been enacted through the cooperative efforts of the School of
Continuing Education and Public Service, University Teleplex, the Center for
Teaching Technology, the College of Applied Sciences and Technology, and
various stakeholders and allies within Indiana and elsewhere.
Ball State University has the opportunity to seize early market share,
offering the first online MA in TE. The future is bright with the prospects
of providing both individual courses and these two degree programs to
learners who may otherwise be disenfranchised due to geographic limitations
that prevent on-campus enrollment.
Courses in the
MA in Technology Education Program
The
following subset of the courses listed in the Graduate Catalog are scheduled
to be placed online:
Total
Hours Required: 30
Professional
Core (15 hrs required)
-
ITEDU 635 Implementing Technology
Education (3)
-
ITEDU 690 History and Philosophy
of Technology Education (3)
-
ITEDU 691 Strategies & Materials
for Teaching Technology Education (3)
-
ITEDU 694 Curriculum Development
in Technology Education (3)
-
ITEDU 698 Seminar in Technology
Education (3)
Research
Requirements (3 hrs required, 3 - 9 hrs possible)
Professional
Education (3 hrs required)
Electives
(3 to 9 hrs, to achieve 30 total program hrs)
-
ITEDU 510 Technology: Use and
Assessment (3)
-
ITEDU 564 Practicum in Technology
Education for Elementary Grades (3)
-
EDPSY 640 Methodology of Educational
& Psychological Research (3)
-
ITEDU 550 Career and Technical
Student Organizations (renamed) (3)
-
(other electives or transfer
credits approved by the program advisor)
Courses in the MA in
Industrial Vocational / Technical Education Program
The
following subset of the courses listed in the Graduate Catalog are scheduled
to be placed online:
Total
Hours Required: 30
Professional
Core (9 - 15 hrs required)
-
ITEDU 550 Vocational Student Organizations (3)
-
ITEDU 551 Trade and Occupational Analysis (3)
-
ITEDU 552 Vocational-Related Class Content (3)
-
ITEDU 568 Principles and Philosophy of Vocational
Education (3)
-
ITEDU 569 Organization and Coordination of
Vocational Education (3)
-
ITEDU 691 Strategies & Materials
for Teaching Technology Education (3)
-
ITEDU 696 Techniques in Coordinating Cooperative
Education (3)
-
ITMFG 560 Industrial Safety and Health (3)
Research
Requirements (3 hrs required, 3 - 9 hrs possible)
Departmental Electives (0 hrs required,
0 - 6 hrs possible)
Professional
Education (3 hrs required)
Electives (0 to 9 hrs, to achieve 30 total program hrs)
-
EDPSY 640 Methodology of Educational
& Psychological Research (3)
-
Any courses from the Professional Core not yet taken
-
Any courses from the online MA in Technology
Education
-
Other electives or transfer credits approved by the
program advisor
Schedule for Online Course
Development, Implementation, & Revision
The
following schedule for online course development support, developed by the
Director and Mr. Dan Lutz of University Teleplex was informed by:
-
the
schedule of classes offerings suggested by the Chair and the Program Committee
-
individual faculty decisions to teach online and
-
individual faculty choices regarding whether to receive a $1500 stipend or an
assigned time for a given development semester.
Please note that ITEDU 510 is the pilot course, and its development was
covered under a previous agreement. Also note that EDTEC 550 and EDPSY 640 do
not appear on this list, even though they may be taken by majors, because this
list represents departmental offerings only.
|
Schedule for Online Course
Development, Implementation, & Revision |
|
Course |
Developer & Scheduled
Instructor |
First Development Semester |
Second Development Semester |
First Online Implementation |
Revision Semester |
ITEDU
510 |
Jim Flowers |
1999: Fall |
2000: Spring |
2000: Fall |
(Note: Pilot Course) |
| ITEDU 564 |
Jim Kirkwood |
2002: Spring |
2002: Summer |
2002: Summer |
2002: Fall |
| ITEDU 691 |
Ray Shackelford |
2002: Spring |
2002: Summer |
2002: Fall |
2003: Spring |
| ITEDU 568 |
Sam Cotton |
2002: Spring |
2002: Summer |
2002: Fall |
2003: Spring |
| ITEDU 635 |
Richard Seymour |
2002: Spring |
2002: Summer |
2003: Spring |
2003: Summer |
| ITEDU 569 |
Sam Cotton |
2002: Summer |
2002: Fall |
2003: Spring |
2003: Summer |
| ITEDU 698 |
Jim Flowers |
2003: Spring |
2003: Summer |
2003: Summer |
2003: Fall |
| ITEDU 550 |
Sam Cotton |
2003: Spring |
2003: Summer |
2003: Summer |
2003: Fall |
| ITEDU 551 |
Richard Ertle |
2003: Spring |
2003: Summer |
2003: Fall |
2004: Spring |
| ITEDU 699* |
Jack Wescott* |
2002: Fall* |
2003: Spring* |
2003: Fall |
2004: Spring |
| ITEDU 690 |
Scott Warner |
2002: Summer |
2002: Fall |
2003: Fall |
2004: Spring |
| ITEDU 552 |
Sam Cotton |
2003: Summer |
2003: Fall |
2004: Spring |
2004: Summer |
| ITMFG 560 |
Sam Cotton |
2003: Spring |
2003: Fall |
2004: Spring |
2004: Summer |
| ITEDU 694 |
Scott Warner |
2003: Summer |
2003: Fall |
2004: Spring |
2004: Summer |
| ITEDU 696 |
Sam Cotton |
2004: Spring |
2004: Summer |
2004: Summer |
2004:
Fall |
* Note: After the publication of
this report, a decision was made that Dr. Annette Rose, not Dr.
Wescott, would develop ITEDU 699 during the Spring and Summer of 2003,
and that she would implement it the following Fall.
|
Teleplex Funds for Instructional Development
Based on the above table, funds would be
transferred from University Teleplex to the Department of Industry and
Technology according to the following color-coded schedule.
|
Teleplex Funds for Instructional Development |
|
Fiscal Year |
Suggested Fund Transfer Date |
Developmental Semesters |
Revision Semesters |
Total |
|
2001-2002 |
April, 2002 |
10 @ $1500 |
0 @ $750 |
$15,000 |
|
2002-2003 |
July 1, 2002 |
13 @ $1500 |
5 @ $750 |
$23,250 |
|
2003-2004 |
July 1, 2003 |
5 @ $1500 |
8 @ $750 |
$13,500 |
|
2004-2005 |
July 1, 2004 |
0 @ $1500 |
1 @ $750 |
$750 |
Personnel
In October, 2001, Dr. Jim Flowers was appointed to serve as the Director of
Online Education for the Department of Industry and Technology, serving at
the discretion of the Department Chair during the Fall and Spring semesters.
During the Fall and Spring of the 2001 - 2002 academic year, Dr. Flowers was
assisted by a Graduate Assistant, Mr. David Scheetz, for 20 hours per week.
The Department Chair, being a 12-month employee, has agreed to assume the
responsibilities of the Director of Online Education during the Summer
months.
|
Staff Allocations to Support
Online Programs in Industry & Technology |
| Dr. Jim Flowers, Director |
1/4 assigned time (fall)
1/4 assigned time (spring) |
| Mr. David Scheetz, Graduate
Assistant |
20 hours / week (fall)
20 hours / week (spring) |
| Dr. Jack Wescott, Chair |
(no extra time allotted) |
The above table shows the current staff allocated to support online programs
in the Department of Industry and Technology.
The work required to provide local administrative support for the online
programs is considerable, as evidenced by this report and by the draft job
description of the Director, which can be seen here:
http://www.bsu.edu/web/iandt/official/directordescription.htm
Current staffing levels for the
online programs from Industry and Technology may not be sufficient to
support this program if enrollment projections are realized.
Recommendation: In addition to the
current Industry and Technology staff, hire one full-time professional staff
who could provide year-round support for students, prospective students, and
faculty, and who would be responsible for selected Web-site maintenance,
Email correspondence, and selected marketing initiatives.
Recommendation: If projected
enrollments are realized, there should be two
Program Coordinator / Advisor positions, one for each of these two master's
degrees, and the individuals who are appointed to these positions should
received 1/4 assigned time in each the Fall and Spring semesters. In order
to proved a variety of support structures to students, these positions
should ideally not be filled by either the Chair or the Director.
Budget
The Department of Industry and Technology has allotted $4,500 during the
2001 - 2002 academic year to be used by the Director of Online Education to
support the Department's online education initiatives. With additional
marketing assistance from the School of Continuing Education and Public
Service, and additional support for software and online education for online
course developers from University Teleplex, this budget has been sufficient.
Financial Support
Additional monies have been supplied by University Teleplex to support
faculty as they develop initial online offerings of a course; this includes
(at the course developer's choice) either stipends or course buy-outs
(assigned times) for each of two developmental semesters with $1,500
transferred from Teleplex to the Department in each of these semesters. An
additional $500 was made available to bring a developmental period support
to $2,000 in those circumstances where course developers opted for assigned
time (since the rate of $2,000 is required for one course equivalent in
assigned time.) In some instances, University Teleplex has also made monies
available to support software purchase and enrollment in an online class for
those developing online courses. University Teleplex has also agreed to
allocate $750 for each course in the semester following first implementation
for course revision, payable to the individual assigned to revise the
course.
As an incentive to teach online the Dean of the School of Continuing
Education and Public Service has established a plan to provide $1,500 paid
to each instructor during a course's initial online implementation.
Furthermore, this plan pays an online instructor $50 for each student
enrolled in a single distance education section beyond the course minimum (6
in a graduate section or 10 in an undergraduate section.)
Load for Online Instructors
The Chair and Director decided to apply the same loading structure used in
on-campus courses to online courses. Most online offerings will include both
an on-campus and an off-campus section taught together to accommodate both
on- and off- campus students, the structure is as follows:
If the combined enrollment in the on-campus and off-campus sections taught
together is at least the minimum (6 in a graduate class), the course is
permitted to run and the instructor receives one course load. If the
individual enrollments in each the on- and off-campus sections meets the
minimum enrollment (6), the instructor receives load for two courses, which
would typically result in pay for an overload of one course.
However, there are some inequities with this structure. Consider Instructor
A who teaches 6 on- and 6 off-campus students, for a combined class of 12
graduate students, and a load of two courses. Compare that to Instructor B
who teaches 20 on-campus students combined with 5 off-campus students, for a
total of 25 students and a load of only one course.
Recommendation: Although the present
load structure is justified, it is more equitable to assign loads as
follows: if the combined ("taught with") section enrollments is from 6 to
20, there is one course load, if the combined enrollment is 21 to 40, there
is a load of two courses, etc.
Faculty
Development
Faculty who had previously been assigned a lead role in on-campus
instruction for a given course were asked if they would be willing to
develop the course for online delivery and to teach it online. There was
unanimous assent. (Please note that there is no assumption here that the
most appropriate person to teach a face-to-face class is also the most
appropriate individual to teach that class online; that decision was made
based on "course seniority.")
All of these faculty members attended a week-long workshop in May, 2001, led
by Jim Flowers entitled, "Web Integrated Instruction," funded through the
Technology Fellow Program and CAST. In addition, the Director has met with
each faculty member numerous times during their developmental periods. Each
was encouraged to take advantage of the many workshops offered by Ball State
University on Blackboard, FrontPage, and other topics related to teaching
and learning online. They were also encouraged to enroll in an online
course, to suggest the purchase of books, and to request hardware and
software needed to develop and implement online instruction. They also met
as a group to share problems and solutions.
At the end of each of two "developmental semesters" noted in the
implementation schedule, noted
earlier,
a formative peer assessment of plans and materials occurs. In the Spring of
2002, this occurred online using threaded discussions in Blackboard.
II.
Marketing
Pilot Course
Marketing
The pilot course, ITEDU 510, Technology: Use & Assessment, had been marketed
for its delivery in Fall, 2000, and Fall, 2001, primarily by Email. Email
was sent to all state and provincial directors of Technology Education, as
identified by the Website of the International Technology Education
Association (ITEA) (http://www.iteawww.org/J1.html).
Email was also sent to at least one officer in each state association
affiliated with ITEA, as listed on their Webpage (http://www.iteawww.org/J2.html).
Additional word-of-mouth advertising was done at the annual ITEA conferences
in Salt Lake City and Atlanta by Jim Flowers, including a presentation Jim
gave at the Atlanta conference titled, "Graduate Online Course: Technology -
Use and Assessment." Additionally, a flyer was submitted to the Council on
Technology Teacher Education Website, and made available for download
(without charge by CTTE.) SCEPS marketed this course by sending postcards to
principals within Indiana. Finally, it should be noted that the on-campus
section of this course was marketed as well, both to on-campus majors in the
MA in Technology Education, and to others. Dr. David Gobble, Director of
BSU's Fisher Institute for Wellness and Gerontology, suggested the
possibility of using ITEDU 510 to satisfy a technology requirement for
students in that program. As a result, there was a significant number of
that program's students who took ITEDU 510 in these semesters in place of
one of their required courses. This was a successful arrangement, according
to student evaluations, and it is hoped that this arrangement will continue
in future years.
Program
Marketing Materials & Initiatives
To market the new online offerings as individual courses, and the two newly
online master's degrees, a number of materials were developed and a number
of initiatives were implemented.
Brochures
A
trifold color brochure was developed for the MA in Technology Education
program, and was distributed at conferences and elsewhere. The brochure,
which can be seen online at
http://www.bsu.edu/web/iandt/te.pdf, contains a photograph of the
Department's online faculty, and photographs of selected students in the
Department, all used with permission of the individual and without violating
copyright or fair use guidelines.
Individual black-and-white course brochures were developed for all
departmental courses to be taught online in the Summer or Fall of 2002, and
are available at the following locations:
ITEDU 510, Technology: Use and Assessment:
http://www.bsu.edu/web/iandt/trifold510.pdf
ITEDU 564, Practicum in Technology Education for Elementary Grades
http://www.bsu.edu/web/iandt/trifold564.pdf
ITEDU 568, Principles & Philosophy of Vocational Education
http://www.bsu.edu/web/iandt/trifold568.pdf
ITEDU 691, Strategies & Materials for Teaching Technology Education
http://www.bsu.edu/web/iandt/trifold691.pdf
These were photocopied in the Department and distributed to prospective
students. All course brochures were submitted to the instructor for approval
prior to distribution.
Recommendation: The online education
staff should redesign the newly-designed trifold brochure for the online MA
in Technology Education, and design a trifold brochure for the MA in
Industrial Vocational / Technical Education.
 Posters
In an attempt to increase enrolment in the Summer, 2002, section of ITEDU
564, Practicum in Technology Education for the Elementary Grades, a 13" x
19" color poster was made and displayed in selected locations in Teacher's
College (building), the Applied Technology Building, and at the Registration
desk.
For a full-size example, please visit:
http://www.bsu.edu/web/iandt/564poster3.pdf
It was soon realized that a program or a combined program poster was needed
to advertise the online MA degrees.
Recommendation: Online education staff
should create a large-format, attractive, color poster to advertise both the
online MA in Technology Education and the MA in Industrial Vocational /
Technical Education. (A preliminary poster has been developed.) Distribute this to vocational directors, undergraduate
technology education programs at universities, state directors of technology
education and vocational education, and others.
 Website
A
detailed Website was created for the Department's online offerings. The
portal page can be found at:
http://www.bsu.edu/web/iandt/ (and it was later determined that a
shorter URL would have identical results:
www.bsu.edu/iandt.)
Separate introductory pages were created for the MA in Technology Education
http://www.bsu.edu/web/iandt/te.htm and for the MA in Industrial
Vocational / Technical Education
http://www.bsu.edu/web/iandt/ivte.htm. All Webpages are administered by
the Director, and may be accessed by the Director's staff.
In addition to the online education Website noted above, those preparing to
teach online have been asked to create both a course welcome page and a
professor's home page. Some of these can be seen at the following locations:
ITEDU 510, Technology: Use and Assessment
Welcome Page:
http://jcflowers1.iweb.bsu.edu
/510intro.htm
Instructor's Homepage:
http://jcflowers1.iweb.bsu.edu
/flowers.htm
ITEDU 564, Practicum in Technology Education for the Elementary Grades
Welcome Page:
http://www.bsu.edu/web/jjkirkwood/564welcome.htm
Instructor's Homepage:
http://www.cs.bsu.edu/homepages/kirkwood/
ITEDU 568, Principles and Philosophy of Vocational Education Welcome Page:
http://scotton.iweb.bsu.edu/568/568welcome.htm
Instructor's Homepage:
http://scotton.iweb.bsu.edu/Home.htm
Links to information about the Department's online education have been added
to the Departmental Website minor pages, accessed through the main page at:
http://www.bsu.edu/cast/itech/
 Promotional
Items
The Director designed and laser-cut 1.625" - diameter spur gears from 0.25"
thick clear acrylic. Approximately 800 of these were made and distributed to prospective online
students at conferences, presentations, at the Departmental booth, and elsewhere.
Each of these promotional gears contained the URL for the main Webpage
dedicated to the online Master of Arts in Technology Education. (This should
be shortened in the future to "www.bsu.edu/iandt".)
The text on each gear is as follows:
Ball State
MA in Tech Ed
Online
www.bsu.edu/web/iandt/te.htm
Email
In April, 2002, individual and personalized Emails were sent to all state
and provincial directors of Technology Education, as identified by the
Website of the International Technology Education Association (ITEA) (http://www.iteawww.org/J1.html).
Email was also sent to at least one officer in each state association
affiliated with ITEA, as listed on their Webpage (http://www.iteawww.org/J2.html).
A number of individuals said that they would add this to their listserv.
Follow-up Emails were common to answer questions or to thank the individual
for helping to spread the word.
Over 500 Email messages were sent to current BSU graduate students in
elementary education and special education to advertise the premiere online
section of ITEDU 564, Practicum in Technology Education for the Elementary
Grades. This has led to a number of students enrolling in the on-campus
online section of this Summer I, 2002, course.
Emails have also been received based from people who have read an article,
seen an ad, talked with someone about the program, seen a listserve message,
or visited the Website, which contains a few pages with Email response
fields. Each was answered by the Director or the Graduate Assistant in a
timely manner, and logged into a secure database of inquiries.
An application is being submitted for a new Email address that can be
answered by any online program staff: "onlinetech@bsu.edu".
Recommendation: Email lists should be
located and purchased, if necessary, to target specific populations, such as
licensed technology education teachers who do not possess a master's degree
but are teaching in a state that requires and eventual master's degree, but
does not offer a master's in technology education at any state university
(such as Maryland.)
Conference
Presentations
A
number of Department faculty have given presentations where the online
program was the topic of the presentation and where online education from
the Department was strongly advanced:
Flowers, Jim, & Kirkwood, James. (2002). "Developing an Online Masters in
Technology Education." International Technology Education Association Annual
Conference, Columbus, OH.
Rose, Mary Annette, & Flowers, Jim. (2002). "Problem-based Learning in an
Online Course on Technology Assessment," International Technology Education
Association Annual Conference, Columbus, OH.
Flowers, Jim. (2002). "Distance Education: New Offerings from Ball State."
Indiana Association for Career and Technical Education Administrators'
Conference, Madison, IN.
Flowers, Jim. (2001). "Reusable Learning Objects in Web-assisted and
Web-delivered Instruction." Association for Career and Technical Education
Conference, New Orleans, LA.
Flowers, Jim. (2001). "Development of an Online Masters Program." National
Association of Industrial Technology Convention, Dearborn, MI.
Flowers, Jim. (2001). "Graduate Online Course: Technology - Use and
Assessment." International Technology Education Association Annual
Conference, Atlanta, GA.
It should be noted that at other presentations where the topic was not the
online program, faculty still mentioned the program and shamelessly advanced
it.
Recommendation: Conference
presentations typically do not promote programs directly, but relate
research results to the profession. Online faculty should be strongly
encouraged to pursue research agendas related to their online teaching, and
to present the results of this research.
Word-of-Mouth
Word-of-mouth advertising should not be overlooked. This is expected to grow
as the number of online BSU students increases. Relentless but friendly
marketing of the program on convention floors or through casual conversation
has been underway, and may prove fruitful.
Articles
A
number of articles were written that got the word out about the online
offerings from the department. Among these were the following:
Flowers, J. (April, 2002). New online offerings. News and Views: The
Newsletter of the Indiana Association of Career and Technical Education.
page 2.
Scheetz, D. & Flowers, J. (2002). Ball State University begins offering an
online master's degree in Technology Education. The J of the Technology
Educators of Indiana, 15, 17.
Flowers, J., & Kirkwood, J. (2002). Now on the Web: Elementary technology
education for teachers. Technology and Children, 6(3), 9-10.
Flowers, J. (2001). Online learning needs in technology education. J of
Technology Education, 13(1), 17-30. Retrieved April 24, 2002, from
http://scholar.lib.vt.edu/ejournals/JTE/v13n1/flowers.html (Please note
that the other articles listed here are promotional, but this refereed
article presents research results.)
Under review is:
Flowers, J., & Scheetz, D. (Under Review, received 2/14/02). A master of
arts in Tech Ed: Finally online. Tech Directions.
Magazine
Advertisements
In the Spring of 2002, the School of Continuing Education and Public Service
placed quarter-page black-and-white advertisements for the online MA in
Technology Education in the following magazines:
-
Tech Directions Magazine,
offered to teachers by free subscription by Prakken Publications
-
The Technology Teacher,
the premiere journal of the International Technology Education Association
-
The Technology Report,
a publication of the Technology Educators of Indiana
Shortly after the Indiana Commission for Higher Education approved Ball
State University's request to offer the Master of Arts in Industrial
Vocational / Technical Education via distance education, a plan was
developed to market that program. Among the initiatives begun were
additional advertisements in Tech Directions Magazine and in The
Technology Teacher to advertise both programs.
Recommendation: Continue to place
advertisements for
both programs in magazines that reach vocational
and technology teachers in grades 6-12. Review the effectiveness of these
ads annually.
Banner
Advertisement
A
banner advertisement was placed at the ITEA Website on their "Where to Get a
Degree" page:
http://www.iteawww.org/J4.html.
This links users directly to the Main Technology Education Page:
http://www.bsu.edu/web/iandt/te.htm. The cost was $400 for 6 months. The
banner is an animated graphic consisting of two frames:
Recommendation: Purchase ongoing
Banner ads both at the ITEA Website and at a Website targeted at populations
for the MA in IV/TE. Review the effectiveness of these banner ads, and of
other marketing initiatives, annually beginning in May, 2003, to determine
future directions.
Direct Mail
The School of Continuing Education and Public Service promoted the Fall,
2001, online offering of ITEDU 510 with a direct mailing to principals in
Indiana. Shortly after approval of the MA in Technology Education to go
online, SCEPS mailed postcards promoting that program to technology teachers
in the state. Future direct mailings are planned.
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