Ball State's undergraduate entrepreneurship program has consistently ranked among the best in the nation for more than 10 years -- including a number four ranking in 2004 by U.S. News & World Report.
The program's famous "spine-sweating" New Venture Creation course, which has been the core of the program since it was founded, is still the only one of its kind in the country. The capstone course requires each student to present a coherent and compelling business plan to a panel of business professionals in a heart-pounding, all-or-nothing event three days prior to graduation. If the plan is deemed feasible by the evaluators, the student receives an A. If not, the student not only fails the course, but does not graduate that semester.
Entrepreneurship Courses
Various checkpoints, milestones and incentives are built in to strengthen the overall experience and ensure that a preeminent entrepreneurial education is being delivered. In addition to the core courses for a bachelor of science in entrepreneurship from the Miller College of Business, the following courses were specifically designed for the nationally ranked entrepreneurship major:
MGT 341 - Introduction to Entrepreneurship
In this class students are trained in the basic skills and tools of the Simplex® system of creative problem solving. Students are then assisted in finding a potential problem that they can solve (and are excited about solving) by means of a for-profit business. MGT 341 also provides an overview of the process of entrepreneurship and the importance of entrepreneurship in a free-market economy.
MGT 346 - Entrepreneurship, Creativity & Innovation
Students continue to develop and refine their business ideas in MGT 346. Special attention is given to the business model, sources of revenue, customer base and competition. Upon completion of this course, students wishing to major in entrepreneurship must present their business idea to the entrepreneurship faculty for permission to continue in the program.
MGT 361 - Managing Human Resources
Identifies the foundations of dealing with human resources in an organizational setting. Elements include selection, training, compensation, promotion, and transfer of workers; working conditions; employee services, and industrial relations.
MGT 369 - Entrepreneurship Internship
All entrepreneurship majors must complete an internship with an entrepreneurial venture or in the business development area of a large corporation.
MGT 347 - Entrepreneurship Market Feasibility
This class is positioned in the fall of the senior year and is designed to help the students with a key component of the business plan – the market research. As part of this class, students are required to perform primary research – either a market survey or a series of focus groups – in order to prove the market feasibility of their idea. (Class formally named Entrepreneurship Laboratory)
MGT 409 - Business Ethics
In MGT 409, students examine the ethical side of enterprise. All facets of personal integrity and organizational responsibility are covered in this course.
MGT 443 - Venture Financing
The deliverable for MGT 443 is the completed “Financials” section of the business plan. In addition, this course examines the venture financing options available for new business startups. Finally, as part of this class, all students must also compete in a one-day “Enterprise Profitability” business simulation that teaches students the value of financial management and the interconnections between income statements, balance sheets and cash flow statements.
MGT 441 - Entrepreneurial Consulting
As part of MGT 441, teams of students consult with local small businesses that have contacted the Entrepreneurship Center seeking business assistance. Students work on problems in such areas as production, marketing, market analysis, personnel, finance, e-commerce, and information systems.
MGT 449 - New Venture Creation
This is the capstone experience for entrepreneurship majors. Know as the “senior sweat” course, it culminates in the presentation of a business plan to a panel of seasoned business professionals on “E Day” (i.e., “Evaluation Day”). This is a pass / fail class, where failure means the student will not graduate.