TCOM 344 - Electronic Media Promotion

Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets. Prerequisite: pre-telecommunications core courses with C (2.0) or better grades in each, and a 2.5 grade-point average for these courses. Open only to approved telecommunications majors and minors.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: TCOM 204
Prerequisite: TCOM 207
Prerequisite: TCOM 206
Prerequisite: TCOM 284
Prerequisite: TCOM 101
Prerequisite: TCOM 208
Prerequisite: JOUR 101
Prerequisite: NEWS 105
Prerequisite: NEWS 109
Co-requisite: none