TCOM 207 - Writing Elec Media Copywriting

Introduction to copywriting for electronic media. Basic principles and elements used in the creation of advertising and promotion, including advertising objectives and creative strategy. Prerequisite: TCOM 101. Open only to approved telecommunications majors and minors and pre-telecommunications students.

College: Commun., Info. and Media
Hours: 1
Permission: Y
Prerequisite: TCOM 101
Prerequisite: JOUR 101
Co-requisite: none