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MKG 350 - Marketing Research
Students are introduced to the role of empirical scientific research in marketing and the marketing research process. Emphasis is on the following three areas: marketing research designs; sources and means of data collection; the analysis and presentation of data. Prerequisite: MKG 300. College: Miller College of Business Hours: 3 Permission: Y Prerequisite: MKG 300 Co-requisite: none |
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