MKG 350 - Marketing Res and Analytics

Students are introduced to the role of empirical scientific research in marketing and the marketing research process. Emphasis is on the following three areas: marketing research designs; sources and means of data collection; the analysis and presentation of data. Prerequisite: MKG 300 and ECON 221.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Prerequisite: ECON 221
Co-requisite: none