MKG 320 - Advertising Management

Examines advertising as a communication tool in an organization's promotional mix. Focuses on the basics of designing an effective advertising campaign. Topics include promotional research, selecting a target audience, objectives and strategies, creative executions, and media. The aspects of advertising in our economy and society are also examined. Prerequisite: MKG 300. Prerequisite recommended: MKG 310.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Co-requisite: none