MKG 300 - Principles of Marketing

Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: sophomore standing including ECON 116 or 201.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: ECON 201
Prerequisite: ECON 116
Co-requisite: none