MGT 342 - Marketing for New Ventures

A survey course covering the principles of market research and marketing. Students will learn how to perform market research and test the demand for a product/service, determining its marketing feasibility. In addition, they will learn how to create a marketing plan that includes their decisions regarding product, promotion, price, and distribution. Prerequisite: ECON 116 or 201; MGT 241.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: ECON 116
Prerequisite: ECON 201
Prerequisite: MGT 241
Co-requisite: none