JOURN 385 - Advanced Writing and Design for Strategic Communications.

JOURN 385 - Advanced Writing and Design for Strategic Communications.

Emphasizes the theory and practice of producing persuasive communications that promote and interpret client and organizational objectives. Focuses on developing strategies aligned with organizational objectives; researching, writing, editing, and designing communication tools in support of organizational objectives; and developing strategic implementation plans to maximize effectiveness of communication tools. Prerequisite: JOURN 354 or 265 and 368. Open only to students pursuing a major in advertising or public relations.

College: Comm, Info & Media
Hours: 3
Permission: Y
Prerequisite: JOURN 354
Prerequisite: JOURN 265
Prerequisite: JOURN 368
Co-requisite: none