JOURN 354 - Advertising Copy and Layout.

Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences. Prerequisite: JOURN 103, 104, 250. Open only to students pursuing a major in advertising or public relations.

College: Comm, Info & Media
Hours: 3
Permission: Y
Co-requisite: none
Prerequisite: none