JOURN 265 - Public Relations Writing and Publicity Techniques.

Theory and practice of producing publicity tools for various media used in campaigns to promote and interpret personal, institutional, and organizational objectives and activities. Emphasizes writing and publicity problem solving. Prerequisite: JOURN 103, 104, 261. Open only to students pursuing a major in advertising or public relations.

College: Comm, Info & Media
Hours: 3
Permission: Y
Co-requisite: none
Prerequisite: none