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JOUR 352 - Advertising Media
Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness. Prerequisite: JOUR 103, 104, 250. Open only to students pursuing a major in advertising or public relations. College: Commun., Info. and Media Hours: 3 Permission: Y Prerequisite: JOUR 103 Prerequisite: JOUR 250 Prerequisite: JOUR 104 Co-requisite: none |
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