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TCOM 345 - Advanced Media Sales
Study of media buying, TV ratings, media math, target media, station Web sales and integration, salesperson accountability, planning and projections, transition to management, case studies, copy and storyboards, presentation building, and execution. Prerequisite: pre-telecommunications core courses with C (2.0) or better grades in each, and a 2.5 grade-point average for these courses; TCOM 340, 344. Open only to approved telecommunications majors and minors. College: Commun., Info. and Media Hours: 3 Permission: Y Prerequisite: TCOM 208 Prerequisite: TCOM 207 Prerequisite: TCOM 204 Prerequisite: TCOM 101 Prerequisite: TCOM 206 Prerequisite: TCOM 284 Prerequisite: JOUR 101 Prerequisite: TCOM 340 Prerequisite: TCOM 344 Co-requisite: none |
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