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TCOM 344 - Electronic Media Promotion
Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets. Prerequisite: pre-telecommunications core courses with C (2.0) or better grades in each, and a 2.5 grade-point average for these courses. Open only to approved telecommunications majors and minors. College: Commun., Info. and Media Hours: 3 Permission: Y Prerequisite: TCOM 204 Prerequisite: TCOM 207 Prerequisite: TCOM 206 Prerequisite: TCOM 284 Prerequisite: TCOM 101 Prerequisite: TCOM 208 Prerequisite: JOUR 101 Co-requisite: none |
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