TCOM 340 - Electronic Media Sales

Types and practices of retail and business-to-business advertising sales. Study includes radio, television, Web-based revenue streams. Skills development in client discovery, qualifying, ad plan creation and presentation, writing and speaking skills, understanding media and the marketplace. Media math-ratings and shares in television and radio. Cannot be taken concurrently with TCOM 345. Prerequisite: pre-telecommunications core courses with C (2.0) or better grades in each, and a 2.5 grade-point average for these courses; TCOM 306. Open only to approved telecommunications majors and minors.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: TCOM 284
Prerequisite: TCOM 208
Prerequisite: TCOM 101
Prerequisite: TCOM 206
Prerequisite: TCOM 204
Prerequisite: TCOM 207
Prerequisite: JOUR 101
Prerequisite: NEWS 105
Prerequisite: NEWS 109
Co-requisite: none