SPTA 303 - Sport Marketing

An examination of the unique marketing processes within the sport setting, including an emphasis on: sport consumer demographics and psychographics, sport consumer behavior, target markets and market segmentation, trademarking, licensing and merchandising, sport sponsorships, and endorsements. Open only to sport administration majors.

College: Applied Science and Technology
Hours: 3
Permission: Y
Prerequisite: MKG 300
Co-requisite: none