SPTA 290 - Revenue Generation in Sport

An exploration and application of sport industry sales processes focused upon ticket sales, sponsorship sales, merchandising, and fundraising. Introduces the sales process including prospecting, calling, presenting, handling objections, negotiating, and closing. Completion of sales training and making sales calls for a sport organization are an integral component of the class. Open only to sport administration majors.

College: Applied Science and Technology
Hours: 3
Permission: Y
Prerequisite: SPTA 190
Co-requisite: none