MKG 480 - Marketing Strategy

Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course. Prerequisite: MKG 300, and 15 semester hours in marketing, including MKG 310, 325, 350; senior standing; or permission of the department chairperson.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Prerequisite: MKG 310
Prerequisite: MKG 325
Prerequisite: MKG 350
Prerequisite: MKG 410
Prerequisite: MKG 320
Prerequisite: MKG 431
Prerequisite: MKG 475
Prerequisite: MKG 497
Prerequisite: MKG 495
Prerequisite: MKG 429
Prerequisite: MKG 400
Prerequisite: MKG 470
Prerequisite: MKG 375
Prerequisite: MKG 427
Prerequisite: MKG 425
Prerequisite: MKG 476
Prerequisite: MKG 299X
Prerequisite: MKG 369
Prerequisite: MKG 345
Prerequisite: MKG 450
Prerequisite: MKG 460
Prerequisite: MKG 432
Prerequisite: MKG 420
Prerequisite: MKG 498
Prerequisite: MKG 330
Co-requisite: none