Course Description

MKG 480 - Marketing Strategy

Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course. Prerequisite: MKG 300, and 15 semester hours in marketing, including MKG 310, 325, 350; senior standing; or permission of the department chairperson.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Prerequisite: MKG 310
Prerequisite: MKG 325
Prerequisite: MKG 350
Co-requisite: none