MKG 475 - Marketing Simulation

Structured around a marketing management simulation exercise, students are divided into teams to operate business firms. Each team develops and implements a strategic plan, making tactical operating decisions. Addresses the complexity of integrating marketing, finance, and production while operating in a global environment. Prerequisite: MKG 300; junior standing.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Co-requisite: none