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MKG 475 - Marketing Simulation
Structured around a marketing management simulation exercise, students are divided into teams to operate business firms. Each team develops and implements a strategic plan, making tactical operating decisions. Addresses the complexity of integrating marketing, finance, and production while operating in a global environment. Prerequisite: MKG 300; junior standing. College: Miller College of Business Hours: 3 Permission: Y Prerequisite: MKG 300 Co-requisite: none |
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