MKG 432 - Sales Strategy

This course focuses on developing strategic approaches to the selling effort. This includes examining the roles of traditional sales forces, team selling, and national account management. Other topics include time and territory management, developing and using visual aids, customer incentives, and negotiation. Course work in this class will include extensive role-playing exercises. Prerequisite: MKG 300, 325; permission of the department chairperson.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Prerequisite: MKG 325
Co-requisite: none